Brilliant Massage & Skin Franchise Cost, Fees & Opportunity

USA & CAN

Established

2017

Franchise Units

1

dollar

Minimum Investment

$50,000

dollar

Franchise Fee

$35,000

dollar

Total Investment Range

$255,000

Home Based

No

Description

Brilliant Massage & Skin® is a high-performance massage therapy and skincare franchise renowned for world-class services, cutting-edge operations, and unmatched customer satisfaction. Founded in 2017 by Jolita Sakmanaite in Burlington, Vermont, the brand has rapidly grown to become the highest-rated wellness studio in the state—earning a reputation for excellence in both service and experience.

With a proven turnkey model, proprietary scheduling and phone support systems, and a streamlined operation that eliminates the need for on-site receptionists, franchisees benefit from higher margins, lower overhead, and simplified staffing. Our mission is to help clients reduce stress, improve well-being, and enjoy radiant skin—while giving franchisees the tools to grow a modern, scalable wellness business.

As the $97B+ personal care industry surges—with skincare and massage therapy leading demand—Brilliant Massage & Skin® is positioned at the center of this growth. From natural pain relief and anti-aging facials to stress-reducing massages, we offer franchise partners multiple revenue streams, proprietary operational support, and access to a loyal client base that values both wellness and luxury.

Whether you're a health professional, entrepreneur, or investor passionate about beauty and self-care, Brilliant Massage & Skin® provides a unique opportunity to thrive in the booming wellness market.



Background

Brilliant Massage & Skin seeks to partner with individuals who are passionate about delivering high-quality wellness services while building long-lasting and meaningful client relationships.

The brand is looking for motivated franchise candidates with strong sales abilities. Ideal owners may include massage therapists or professionals from the spa and wellness industry, although prior industry experience is not required.

Brilliant Massage & Skin offers a broad range of services, including:

Massage Therapy, Couples Massage, Facials and Peels, HydraFacials, Facial and Body Waxing, Skincare Products, Professional Teeth Whitening


Brand Mission

To provide quality massage and skin care services to as many people as possible.

Brand Vision

To create a world where everyone has access to regular self-care services such as massages and skin care treatments.

Brilliant Massage & Skin is built around delivering premium services that encourage repeat customers and long-term loyalty. The company aims to share its proven success with passionate entrepreneurs looking to grow in the wellness sector.


Established: 2017

First Unit Franchised: 2025

Franchised Units: 1

Company-Owned Units: 2

States Registered In: Florida (FL), Arizona (AZ), Arkansas (AR), Texas (TX), Colorado (CO), Delaware (DE), Idaho (ID), Iowa (IA), Kansas (KS), Massachusetts (MA), Mississippi (MS), Missouri (MO), Montana (MT), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), Ohio (OH), Oklahoma (OK), Pennsylvania (PA), Tennessee (TN), Vermont (VT), West Virginia (WV), Wyoming (WY)

Canada Franchises: Yes

International Franchises: Yes


Support Training

Financial Assistance Provided: Yes

Specify: Financing help and guidance

Site Selection Assistance: Yes

Specify: Real estate selection support

Lease Negotiation Assistance: Yes

Specify: Real estate support

Recruiting Assistance: Yes

Specify: In-person and virtual training support

Cooperative Advertising: No

Training & Support for Franchisees

Comprehensive Training

Minimum of 56 hours of initial training for new franchisees.

Ongoing personalized training and support, including weekly team member sessions and franchisee business Zoom calls.

Training covers client interactions, scripts, role-playing, store opening procedures, maintenance, duties, and role descriptions.

24/7 Franchisee Support

Call and text support available 7 days a week during business hours.

Guidance provided at every stage to help franchisees manage and grow a successful business.


Site Selection Support

Assistance with lease negotiations and property acquisition.

Support in selecting the right location to maximize success.

Guidance available for both leasing and purchasing options.


Operational Support

Continuous training in business development and lead generation.

Expert operational guidance designed to help each location succeed.


Marketing Support

Done-for-you digital marketing initiatives, including social media and local campaigns.

Assistance with setup and management of Google, Meta, Yelp, and other platforms.

Support for running effective local marketing campaigns alongside the corporate team.


Developmental Support

Ongoing research into methods and techniques to improve profitability.

Guidance on adapting to market changes and staying ahead of industry trends.

Multi-unit expansion support for successful operators.


Franchise Growth Focus

Passionate franchisor focused on expansion throughout New England and the East Coast.

Ideal growth markets include towns with populations of 50,000+ in Massachusetts (MA), Connecticut (CT), New Hampshire (NH), New York (NY), New Jersey (NJ), Florida (FL), and Texas (TX).



Ideal Candidate

Single or several unit owner: Imagine yourself waking up in the morning, you get a sip of water, stretch for a bit and get up. Than you check messages from your virtual receptionist- if you are needed to assist with anything in the office- nothing major, it looks like the day will go smoothly. You check the messages from your other staff. Perhaps some supplies are running low. You go ahead and order online some more paper towels and skin care products. Than you can head down to the office see if everything is clean and neat and you have in person interview scheduled to receive a massage demo from a potential hire. Looks like it’s time for lunch but on your way there you meet a client of your Brilliant spa and they tell you how much they love their monthly massages- you thank them and wish them a brilliant day! Now it looks like it’s time for a chat with your Facebook ads manager. He would like to update you on the new promotion results. Afternoon rolls in and it’s time for a workout and you head down to the gym. After that you check your messages one more time before you start preparing dinner and relax for the night. This is a day of the life of a brilliant massage and skin franchisee.

IDEAL CANDIDATE
Our ideal franchisee is someone who is passionate about wellness and people and purpose driven brands. Possibly someone who had direct experience as a Massage Therapist, Esthetician or Cosmetologist, or someone that worked in the wellness or medical field in other capacities. Or someone who owned another small business prior. Someone who has entrepreneurial spirit and wants to serve and help people. Perhaps former HR professional or manager. Someone who has good communication, skills, and positive attitude. Someone that believes in wealth building and has an abundance mindset.



Financial Detail

Required Cash Investment: $20,000 to $150,000

Estimated Total Investment: $20,767 to $255,000

Minimum Net Worth Requirement: $100,000

Single Unit Franchise Fee: $5,000 to $35,000

Franchise Fee for Each Additional Unit: $26,250

Royalty Fee: 6%

Local Advertising Fee: 6%

Other Fees: 1% brand marketing fee

Average Number of Employees: 10 at startup / 20 at maturity

Item 19 Available: Yes

Visa Candidates Accepted: Yes

Passive Ownership Allowed: No

Semi-Passive Ownership Allowed: Yes

Home-Based Operation: No

B2B Opportunity: No

Master Franchise Opportunities Available: Yes

Veteran Discount Offered: Yes, 25% off franchise fee




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