2011
28
$120,000
$45,000
$460,200
No
Diesel Barbershop redefines the traditional men’s grooming franchise with a high-energy, retro-inspired barbershop experience. Designed as the ultimate “man cave,” Diesel blends the best of old-school barbershops, modern salons, record stores, tattoo shops, and vintage arcades—creating a unique, nostalgic environment where men can relax, unwind, and get top-notch haircuts and grooming services.
The brand delivers more than just great haircuts—it offers a memorable customer experience rooted in good vibes, upbeat music, arcade games, and a culture of appreciation for clients and team members alike. Franchisees benefit from a strong brand identity, a proven business model, and growing demand for specialized men’s grooming services. Diesel Barbershop is a fresh and exciting opportunity in the $20B men’s grooming market.
Established: 2011
First Unit Franchised: 2017
Franchised Units: 28
Company Owned Units: 4
States Registered In: Alabama - AL, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Indiana - IN, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Michigan - MI, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, South Carolina - SC, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, West Virginia - WV, Wisconsin - WI, Wyoming - WY
Canada Franchises: No
International Franchises: No
Financial Assistance Provided: Yes -- 3rd Party
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training & Support:
One of the things that’s unique to owning a Diesel Barbershop Franchise is that we have a team dedicated to supporting you in preparation of opening your new location. This support is there to guide you through every step of the process, through real estate & construction, hiring, marketing & brand awareness, operations, systems & processes, point of sale and CRM, procurement, to staff training, right up to opening day.
Our team of industry experts collectively have over 50 years of combined experience and bring a wealth of knowledge to the table to enable you to achieve success from day one. And support doesn’t end there. Diesel Barbershop provides robust ongoing support through our custom 5 Pillars of Training, providing robust coaching, training & education, and operational excellence.
Owner's Daily Activities:
A Diesel Barbershop owner’s main role will be creating a culture that allows the shop team members to thrive and feel appreciated for all they do. The owner acts as a coach and leader to the Shop Manager, equipping them to oversee the daily operations.
The owner oversees the shop budget, identifying growth opportunities, developing local marketing strategies and focusing on overall team development.
Our most successful franchisees understand the importance of dedicating themselves to developing their team, as well as working on their strategic business plan during their first years of business.
This will create a sustainable and thriving business, and in turn, allows the owner flexibility and freedom, as they look to develop new shop locations and business ventures.
Ideal Candidate:
Our preferred franchise owner has a people first mentality-
• Is a leader that wants to be part of a growing, modern and fun franchise with highly motivated team members
•Open to learning and adhering to a proven system that has growth potential
• Desires a business in a very stable, recession resistant and technology proof industry
• Enjoys working with people and seeing people succeed
Cash Investment: $120,000
Total Investment: $336,700-$460,200
Minimum Net Worth: $500,000
Franchise Fee: $45,000
Royalty: 7.50%
Ad: 1%
Item 19: Yes
Average Number of Employees: 4-8
Visa Candidates: No
Semi Passive Ownership: Yes
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes
