Established
1976
Franchise Units
200
Minimum Investment
$150,000
Franchise Fee
$29,900
Total Investment Range
$375,276
Home Based
No
Description
Allegra Marketing · Print · Mail is a full-service marketing and print communications franchise that helps businesses grow through strategic marketing, creative services, high-quality printing, direct mail, signage, and digital solutions. As a franchisee, you’ll provide essential B2B services to local businesses with a proven business model backed by an experienced support team.
Background
Founded in 1976, Allegra has become a trusted name in the marketing and printing industry. It is a part of Alliance Franchise Brands, a powerhouse in the franchise sector with over four decades of experience. Allegra centers operate primarily in commercial zones, offering a wide array of customized print and marketing solutions. The franchise has consistently evolved, embracing new technology and marketing trends to remain a leader in the B2B marketing services sector.
Support Training
Allegra franchisees receive comprehensive support at every step, including:
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Initial Training: Extensive hands-on training at the corporate headquarters and in-center training for operations, sales, and marketing.
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Ongoing Support: Regular business coaching, marketing consultation, and operational assistance.
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Technology Tools: Access to proprietary software, marketing automation, and CRM systems.
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Marketing & Branding: National marketing programs, lead generation tools, and customizable local campaigns.
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Peer Networking: Annual conferences, peer groups, and webinars for ongoing professional development.
Ideal Candidate
Allegra is seeking business-minded individuals or existing print/marketing business owners looking to convert or scale. The ideal candidate should have:
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Sales or marketing experience (preferred but not required)
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Leadership and management skills
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Desire to operate a B2B-focused business
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Strong customer service orientation
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Community involvement and networking abilities
Financial Detail
Total Investment Range: $173,419 – $375,276
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Minimum Cash Requirement: $150,000
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Franchise Fee: $29,900 – $45,000 (varies by model: new, resale, or conversion)
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Royalty Fee: 6% of gross sales
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Marketing Fund: 2% of gross sales
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Franchise Units (USA): Over 200 operational centers nationwide