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Born out of our Founder’s experience trying to find quality in-home care for a loved one, 2nd Family is a senior home care franchise designed to be different from the rest.

It all starts with our Grandma Guarantee®

“If we wouldn’t trust caregivers to care for our own grandmother, we won’t send them to our clients’ homes.” The 2nd Family commitment to quality care starts with the hiring process. The 2nd Family screening process identifies only caregivers who personally care and have the ability to build relationships with their clients. The home office based in Eldersburg, MD is completely staffed with certified nursing assistants who are compassionate, selfless, and have a strong desire to assist those in need. Franchise owners can leverage this hiring process model when building their local business.

Administratively and technologically, they also have laid the groundwork for a streamlined, organized business model. At 2nd Family, advanced technology is utilized to track care plans, scheduling, billing, payroll, and all communications between professionally trained staff and the clientele. 2nd Family provides unmatched access and coordination of care with the utmost in comfort, confidence, and flexibility. These are all tools that are available to in-home care franchise owners who join 2nd Family, to help them build an effective, meaningful business.

Q Brand Highlights

Home-based to start (per state regulations)
Leading technology package
Streamlined, scalable business model

Strong unit-level economics

Comprehensive training

Great territories available in the crowded home care space

Caregiver hiring assistance

Q Franchise Background

First Unit Franchised: 2020
Franchised Units: 5
Company Owned Units: 1
Registered in all states except CA, DE, HI, IL, LA, MD, MN, NJ, NY, ND, RI, SD, WA.

Canada Franchises: No

International Franchises: No

Q Financial Terms

Total Investment: $112,325 - $198,500
Minimum Net Worth: $450,000
Royalty: 5.5%

Ad: 1%
Item 19: Yes
Visa Candidates: Yes
Passive Ownership: Semi-passive is available after 36 months of successfully running the business as an owner/operator.
Home-Based: Yes (per state regulations)
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes, $5,000 off of the first license

Franchise Fee:

$60,000 - 1 unit

$110,000 - 2 units

$135,000 - 3 units

$180,000 - 4 units

$225,000 - 5 units

$240,000 - 6 units

$280,000 - 7 units

$320,000 - 8 units

$360,000 - 9 units

10+units: $35,000 apiece

Q Support & Training

Recruiting Assistance: Yes
Cooperative Advertising: No

Training

Pre-opening training programs, including remote learning prior to corporate-based training, followed by both classroom and in-the-field assistance, as well as on-site in your local territory. Training will cover sales presentations to prospective clients, activities to help develop relationships with influencers, and finding and training caregivers, as well as general business operating procedures and management.

Support

2nd Family University

Franchise Support Portal

2nd Family App

RN Care Coordinator

Cloud-Based Software

Personalized Franchise Support Staff

Monthly accountability meetings with franchisor

Launch guide

Click here for videos regarding each feature

Q Ideal Candidate

Marketing/Communications Experience
Personal Reference Point (experience using similar services)/Compassion for Care being Provided
Hands on/boots on the ground approach
Wants to make a difference in their community and wants to build a legacy

Your request has been submitted successfully.

  • Price Range $112,325 - $198,500
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