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Best Choice Roofing (BCR) was founded in 2009 by Wayne Holloway, and has grown to successfully complete over 70,000 roofing projects in the United States. Built on the foundation that Holloway has developed, BCR has become one of the largest roofing contractors in the United States with more than 40 locations in 15 states. As an Owens Corning Platinum Preferred Contractor since 2011, BCR is recognized as a top 1% Performer and has been awarded the National Volume Award seven times. Best Choice Roofing prides itself in a customer-first approach, the success of its people, and providing homeowners with high-quality products and services to protect their home.

BCR’s main focus is to assist communities that have sustained weather-related damages, even if the customer is not aware of it. Best Choice Roofing provides homeowners with something they truly need by doing a thorough inspection, consulting with the homeowner, and helping them make the best decision to protect their home. That process may include explaining the damage to their insurance company, resulting in the insurance company repairing or replacing their home back to pre-storm condition for just the cost of their deductible.

Best Choice Roofing is a local, community-oriented roofing company. We sign long-term leases, hire local employees and roofing crews, and remain committed to the customer by providing support and service even after the job is done. Rest assured, BCR will be there even after the storm is gone.

Summary

1. Reputable Top Performer in an Industry Full of Storm Chasers
-Highest producing roofing franchise in the US, Community-focused local teams

2. Need-Based $52B Industry That Never Slows – Drive Revenue through Insurance
-Scalable business model focused on sales at minimal cost to the customer, low overhead, subcontracted roofing crews

3. Proven Sales Program Supported by Franchisor Service Solutions
-BCR 101 Sales Training program, Clear path to reach revenue goals, national call center

4. Differentiation through Partnerships, Proprietary Product, Technology Systems
-Priority access to supply, exclusive product offering, sophisticated tech suite options for sales, marketing, and customer experience

5. Financial Performance Transparency – Complete P&L with No Misleading Figures
-$3.8M average gross revenue, High Average Ticket of $12,000+, Healthy Margins

6. Franchise FastLane Driving Development
-The nation’s top franchise sales organization, driving growth for select industry-leading Franchisors

Q Franchise Background

First Unit Franchised: 2022

Number of Franchisees: 33

Franchised Units: 70+

Company Owned Units: 60
Canada Franchises: No
International Franchises: No

Top 5 Selling Points

Proven Success - 85+ locations in 32 states, $260M in total revenue in 2023, completed over 70,000 roofing projects
Recession/Virus Proof - mother nature never takes a break, storms will always happen and insurance companies will also have money to fulfil claims
Easy Startup, Easy Sell - 'business in a box' franchise, drive revenue through insurance, low cost to the customer
Training - extensive training, no roofing or industry experience required
Robust Daily Support - HQ hosts weekly sales training, call center support, contract review, AR assistance, Quickbooks assistance, ect.

Q Financial Terms

Minimum Net Worth: $300,000
Liquidity: $100,000
Royalty: 6%
Brand Fund: 1-3% of gross sales
Average Number of Employees: 3-4 (Including Owner)
Visa Candidates: No
Semi-Absentee Ownership: Yes
Home-Based: No
B2C & B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes - 10% off initial territory franchise fee

Registered in: non-registration states & MI.

Sold-out markets: VA, KY, Columbus, OH, Cincinnati, OH, Indianapolis, IN, Evansville, IN, Baton Rouge, Lafayette, LA, LA, Las Vegas, NV, MS, Miami, FL, West Palm Beach, FL, Ft. Lauderdale, FL, Ft. Myers, FL, Tampa, FL, St. Petersburg, FL, Sarasota, FL, Orlando, FL, Gainesville, FL, Jacksonville, FL, Chattanooga, TN, Memphis, TN, Salt Lake City, UT, Knoxville, TN, Phoenix, AZ, Flagstaff, AZ, Garland, TX, Plano, TX, Winston Salem, NC, Charlotte, NC, Raleigh, NC, Greensboro, NC, Durham, NC, Wilimington, NC, Denver, CO, Austin, TX, Aurora, CO & Boise, ID.

Item 19 Summary

Affiliates averaged over $8.2M gross sales in 2023
Top producing licensed location doing $14M in gross sales
Locations are averaging nearly $8.7M in first year gross sales, and $11.5M in second year
Average ticket sales by affiliates = $14,875
Top producing location accomplished $15.4M in gross sales

Q Support & Training

<5 days of training to be split between the home office and and online LMS system covering BCR orientation, hiring strategies, training for all employee roles and positions, in-field shadowing, and all back-end processes and KPI tracking. Robust online traning system. Recruiting and Retention strategies. Utilizing and leveraging customer facing technology. No cost for the initial training for up to 3 total individuals. Dedicated onboarding team. Post launch in-field visit by BCR success coach. Extensive BCR 101 Sales Training Program for Franchisees and Sales Reps. Franchisee will also experience 5 days of traning in thier terriotry, guided by a skilled Best Choice Roofing business coach with several years of industry experience.

On Going Support:

Weekly conference calls with Franchise Team. Educated home office staff available for support. Quarterly in-person visits to help with recruitment and sales training. Semi-annual in person training with entire the company coined as BCR bootcamp. National Call Center and Appointment Setting services. Consistent review of submitted contracts and ordered supplies for accuracy. Bi-weekly sales team training.

Q Ideal Candidate


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  • Price Range $117,410 - $202,010
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