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British Swim School provides an exceptional business opportunity providing a service that will never go out of style – and with a strong focus on people, cannot be replaced by technology. With a well-earned reputation including consistently ranking on the Entrepreneur Franchise 500, as well as the Inc 5000 list, it’s no wonder the mission-based brand is growing quickly across North America.

DEMAND: We provide warm water, small classes, highly trained instructors and unique programs with revolutionary techniques that are proprietary to BritishSwim School. Our gentle, fun and effective instruction ensures an incredible customer retention rate. Last year alone our 300-plus locations taught over 1.4 million lessons to nealy 28,000 students. Our acclaimed aquatic program, combined with our fantastic franchise owners, means BritishSwim School is a recognized industry leader.

LOW INVESTMENT: The common perception is that to create a million-dollar franchise business, you need a huge chunk of capital. Not with BritishSwim School. Our model allows entrepreneurs with limited capital or those who don’t want a six or seven figure investment risk hanging on their shoulders to launch their swim school and start generating revenue.

NO BUILD OUT COSTS: We help our franchise owners acquire “access to warm water” by partnering with predominantly indoor pool owners in fitness centers, hotels, schools, and other community facilities. We contract with these underutilized pools to bring in revenue for the facility owner, and of course for the franchisee. By using pool “space” managed by others, there are no ongoing costs associated with maintaining the facility. It’s a win-win situation!

NATIONAL PARTNERSHIPS:BritishSwim School has existing partnerships with national fitness organizations like LA Fitness and 24 Hour Fitness and is working to secure additional partnerships at a national level. The company has also developed multiple local partnerships with other fitness centers, hotels and community centers. This helps our franchise owners to acquire warm, indoor pools quicker, without the need to negotiate new contracts with every location.

Q Franchise Background

First Unit Franchised: 2011
Franchise Owners: 182
Franchised Units: 337 Locations in 37 state and Canadian provinces
Company Owned Units: 0
States Registered In: All States
Canada Franchises: Yes
International Franchises: No

SOLD- OUT MARKETS - Toronto, San Diego, South Florida, Bay Area CA, Northern and Central NJ, Delaware, Charlotte, Raleigh

Q Financial Terms


Total Investment: $108,850 - $145,200

Royalty: 10%

National Ad Fund: 2%

Average Number of Employees to start: An Aquatics Lead plus 2-3 Swim Instructors, As the business grows more instructors will be needed

Passive: No

Semi-Passive: Yes

Home Based: Yes in the first year

B2B: No

Master Franchise Opportunities: No

Q Support & Training

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes - Pool Locations
Recruiting Assistance: Yes
Co-Operative Advertising: 2%
Training: 3 Week Online Pre-training, 10 days at corporate headquarters in both business management and aquatic training

Q Ideal Candidate

Family-focused, looking to positively impact their community
Ability to manage and motivate younger workforce
Owner-operator or semi-absentee (with the right employee team)
Customer service mindset
Marketing and sales experience a plus

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  • Price Range $108,850 - $145,200
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