Canopy Lawn Care Claimed
Canopy Lawn Care Franchise For Sale
Canopy Lawn Care is the home service franchise brand modernizing the lawn care industry. Founded on the mission to leave people and properties better than we found them, Canopy Lawn Care, backed by Empower Brands, helps franchise owners, property owners, and the communities we serve flourish.
With a subscription-based, monthly recurring revenue model, Canopy is built to scale. Utilizing state-of-the-art technology to deliver automated systems and processes, Canopy is changing the way lawn care services are delivered and experienced.
Rooted in eco-friendly and scientific agronomic practices, Canopy’s proprietary lawn care program provides homeowners and business owners with unmatched results. Lawn care means recurring weed and fertilization applications, as distinct from “landscaping” or “landscape maintenance”, which means mowing, pruning, design, and installation.
Competitive Advantages
- AI-generated lawn measurements
- Rapid, no-touch customer quoting driven by tech & AI creating an automated sales process
- Subscription-based, recurring revenue model inclusive of additive add-on services
- Proprietary lawn care program driven by lawn care science principles
- Turf health-based input philosophy – builds healthy turf requiring less inputs
- Environmentally conscious approach = better turf health and environmental stewardship
- Low investment & high margin concept
- Scalable model as customer counts grow
- Minimal Staff Required
- Shared resources backed by the leading franchise portfolio company, Empower Brands
- Unmatched training & support
- Marketing engine focused on generating leads
- Quick start-up and onboarding
- Wide array of available territories
Top 5 Selling Points
- Monthly recurring revenue, subscription-based model
- Simple and streamlined service offering
- Asset-light, low startup cost
- Low labor requirements
- Scalable, high margin, cash flow business
Franchise Background
Started Franchising: 2022
Industry: Landcape Services
Company Owned Units: 4
Currently focused on US development
Flexible Ownership Models: Owner-Operator, Executive/Semi-Absentee/General Manager
Backed by Empower Brands
Financial Terms
Minimum Net Worth: $250,000 / Liquidity: $75,000
Franchise Fee: 1 Unit - $49,500 / 2 Units - $91,500 / 3 Units - $129,500
Royalty: 8%
Ad Fund: Not currently collected
Average Number of Employees: 2
E2/Visa Candidates: Yes
Home-Based
B2C primarily with B2B opportunity
Veteran Discount: Yes = 15% off initial territory franchise fee
Item 19 Earnings Claims
Revenue: $965,281
Revenue Less Disclosed Expenses: $228,459 (23.7%)
Recurring Revenue Percent: 74.7%
Customer Retention Rate: 80.6%
Average Revenue per Customer Account: $750
Support & Training
2-Day Event at Empower Brands HQ in Richmond, VA
Initial Training
4 Days virtual
5 days in person (Raleigh, NC or Richmond, VA)
On-Going Support
Empower Brands shared services support
Dedicated business coach
Access to turfgrass scientist
Marketing Strategies
Combination of online and offline marketing to generate direct customer leads, as well as outreach to landscape businesses to work as a subcontractor to them for lawn care services.
Ideal Candidate
Business experience
Solid leader
Service-oriented
Highly motivated
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