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Key Highlights of City Cave:

  • The Brand and Services: City Cave is a wellness sanctuary offering Float Therapy, Infrared Saunas, and Massage services, aimed at enhancing mental, physical, and biological well-being.
  • Origins and Expansion: Originating from Australia, City Cave has successfully opened over 75 locations globally, demonstrating a strong brand presence and a proven track record in the wellness industry. Currently, the brand is focusing on expanding its reach within the United States, tapping into the growing demand for holistic health services.
  • Mission and Impact: City Cave’s mission is to increase longevity and add quality years back to life through tailored wellness solutions. The brand is dedicated to creating a balanced and abundant life for its community, emphasizing physical, mental, and emotional well-being.
  • Recognition and Growth: City Cave was honored with the Global NextGen award at the 2019 IFA conference, highlighting its innovative approach to wellness. Over the past five years, City Cave has focused on refining and perfecting its business model to ensure a successful and impactful entry into the U.S. market.

What Makes City Cave Special:

  • Open-Concept Float Pools: Unlike traditional closed pods, City Cave offers spacious, open pools that help avoid feelings of claustrophobia, making the float experience more relaxing.
  • Private Showers: Each Sauna and Float Room comes with its own private shower for convenience and privacy.
  • Multiple Services: Apart from float therapy, they offer Infrared Sauna Therapy and Massage Therapy, catering to a wide range of wellness needs.
  • Relaxation Area: There’s a designated area where guests can unwind before and after their services, enhancing the overall experience.
  • Refresh Bar: A unique feature where guests can freshen up with various amenities, making the transition back to daily life smoother.
  • Low Staffing Model: Designed for efficiency, this model ensures a more personalized and attentive service.
  • Branded Sauna Systems: High-quality sauna experiences with systems designed to meet City Cave’s specific standards.

Top 5 Reasons to Choose City Cave as Your Franchise Opportunity

  • Flexible Ownership Models: Whether you’re seeking a semi-absentee ownership opportunity that allows you to maintain your career or you’re interested in being a hands-on owner-operator, City Cave offers the flexibility to suit various investment and involvement levels.
  • Growing Wellness Industry: With wellness becoming a central focus for many individuals, City Cave is perfectly positioned in a booming industry. The brand’s focus on mental and physical well-being through innovative services like Float Therapy, Infrared Sauna, and Massage Services caters to the increasing demand for holistic health solutions.
  • Unique Service Offerings: City Cave differentiates itself with unique wellness services, including open-concept float pools that avoid the claustrophobia associated with traditional pods, a feature that attracts a wide customer base.
  • Comprehensive Support and Training: Franchisees receive extensive training and ongoing support in all aspects of the business, from operations and marketing to staff training, ensuring they are well-equipped to succeed.
  • Community and Lifestyle Impact: Being part of City Cave allows franchisees to make a significant positive impact on their community’s health and well-being. It’s an opportunity to invest in a business that aligns with the values of promoting healthier lifestyles and well-being.
Q Franchise Background


Initial Staffing: ~5+ employees upon opening.
Staffing at Maturity: Increases to a total of 10+ employees.
Staff Roles:
General Manager: Oversees day-to-day operations and manages staff.
Float Attendant: Front Desk Employees responsible for customer service.
Cave Diver: Ensures the sanitation and cleanliness of Float and sauna rooms after use.
Massage Therapists: Provide massage services to clients.
Ownership and Operational Model

Visa Candidates: Eligible.
Semi-Passive Ownership: Suitable for investor franchise partners with a strong center manager. The franchise partner's level of involvement is flexible.
Franchise Format

Master Franchise Opportunities: Available outside the US.
Location Requirements: Retail spaces, ideally 2500 SF.
Franchise History and Growth

Established: 2016.
First Unit Franchised: 2018.
Open Franchised Locations: Over 75 globally.
Company-Owned Units: None.
States Registered In: Available in all non-registration states, with registration pending in registration states (CA, MD, MI, MN, NY, ND, RI, HI, IL, IN, VA, WA, WI) Can expedite registration in these states for serious candidates.
Global Presence

Canada Franchises: Not available yet.
International Franchises: Active in Asia, Australia, New Zealand, among other regions.

Q Financial Terms


Minimum Net Worth: $600,000

Total Investment: $708,750 - $967,000
Single Unit Franchise Fee: $50,000
Franchise Fee for Each Additional Unit: $40,000
Royalty: 8%
Ad: 2%
Item 19: Yes
Veteran Discount: Yes ($5,000)

Open Locations: 75+
Employees to Start: ~5+
Semi-Absentee Ownership: Yes, we have owners that run the business as the owner-operator and owners that hire a manager to run the location

Q Support & Training




Empowering Franchise Success:

City Cave is deeply invested in the success of its franchisees, providing extensive support that covers all bases—from technological tools to staffing and employee training.



Comprehensive Training Program: Before opening, franchisees undergo an intensive training program that covers operations, service protocols, and business management. This foundation ensures franchisees are well-prepared to run their City Cave center.
Ongoing Support & Education: The support doesn't stop after the doors open. City Cave offers continuous education and updates on best practices in wellness services, customer service, and operational efficiency.
Technology Integration:

Advanced Booking Systems: City Cave implements sophisticated technology for scheduling and managing client appointments, making it easy for customers to book services and for franchisees to manage their workload.
Operational Software: Franchisees get access to state-of-the-art operational software that streamlines day-to-day business tasks, from sales tracking to customer relationship management.
Staffing Model & Employee Training:

Efficient Staffing Model: City Cave’s business model is designed to operate efficiently with a lean team, focusing on quality service with a lower operational cost.
Employee Onboarding & Training: Employees receive thorough training in City Cave's service offerings, customer service excellence, and operational procedures to ensure they deliver the best experience to customers.
Continuous Learning: City Cave promotes a culture of continuous improvement and learning, offering ongoing training opportunities for staff to enhance their skills and knowledge in wellness and customer service.
Community & Collaboration: Franchisees become part of a collaborative network, sharing insights, challenges, and successes with peers. This community support fosters learning and growth across the franchise system.
City Cave’s comprehensive support and training infrastructure is designed to ensure that franchisees and their teams are equipped with the tools, knowledge, and skills needed to succeed in the competitive wellness industry.

Q Ideal Candidate


Passionate about Wellness: A strong belief in the benefits of wellness and a desire to share this with the community.
Business Savvy: Whether hands-on or overseeing from afar, understanding business fundamentals is key.
Leadership Qualities: Ability to inspire and lead a team, ensuring high standards of service.
Community-Focused: A desire to make a positive impact on the local community through wellness services.
Flexible Involvement: Open to either being a semi-absentee owner or fully immersed as an owner-operator.
Financially Prepared: Meets financial investment requirements and is ready to invest in a growing industry.
City Cave welcomes entrepreneurs who are ready to join a movement towards better health and wellness, offering a business model that can be tailored to your level of desired involvement. Whether you’re looking to add to your portfolio or transition into a full-time wellness advocate, City Cave provides the foundation for a rewarding venture in the wellness space.

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  • Price Range $708,750 - $967,000
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