Conserva Irrigation Claimed

Founded on the principles of water conservation, Conserva Irrigation® delivers professional, innovative, and environmentally responsible irrigationservices to its clients, including both residential homeowners and commercial property owners.

Conserva’s environmentally responsible approach to irrigation reduces water use from sprinkler systems by up to 60% for a typical property while fostering lush, healthy lawns and landscapes and an attractive ROI to both property owners and franchisees.

From repairs, maintenance, system redesigns, upgrades of existing irrigation systems, design and installation of new irrigation systems, and drainage projects, Conserva is a full-service irrigation company for both residential and commercial properties.

As the first franchise offering in the irrigation industry, Conserva offers clients the professionalism and comfort of dealing with a national branded entity compared to a small local “mom and pop” across the industry sector.

The Conserva business model includes:

• Proven client acquisition and retention systems;
• Proprietary irrigation system inspection methods to identify and communicate needed repairs and system efficiency upgrade opportunities to clients in order to secure sales;
• Year-round cycle of irrigation-focused services to offer franchisees tactics to smooth any seasonality in their local market;
• Consistent and predictable high-margin business model that produces median 61.0% gross profit margins for the top performing franchisees;
• Recurring revenue business model by “productizing” the service offerings into annual service agreements that creates stickiness of client relationships and revenue;
• Professionally installed drainage solutions to manage sudden downpours or continual rainfall in a very short period of time, thus mitigating the damage to expensive landscapes and home foundations;
• National and regional account opportunities developed by the franchisor where the work is subcontracted out to franchisees;
• Robust proprietary field services IT platform for franchisees to market and operate their businesses; and
• Established supply chain relationships with manufacturers and distributors that provides a cost of goods advantage to Conserva franchisees over local competitors.

Having started franchising in July 2017, Conserva has grown to surpass 100 locations in less than 3.5 years. Among its numerous awards, it has been recognized on the Inc. 5000 list of America’s fastest growing private companies in 2019 and 2020. Conserva’s system sales continued to grow rapidly (35% YOY) throughout 2020 despite the COVID-19 pandemic. As American’s hunkered down at home, they increased investments in home improvement and maintenance activities and Conserva is well-positioned to take advantage of increased demand.

Conserva is backed by the resources and management depth of Outdoor Living Brands™, a successful exterior home services, multi-branded franchisor that has successfully scaled several home services franchise brands, including Mosquito Squad®, Outdoor Lighting Perspectives® and Archadeck® Outdoor Living, to over 500 franchisees that have produced over $1 billion in retail sales.

In summary:

• Booming Industry: COVID-resistant industry and business growing an estimated 35% in 2020 over 2019;
• Emerging from Enterprise: Backed by a large multi-branded exterior home services franchise company, Outdoor Living Brands, that has successfully scaled four similar franchise businesses;
• First Mover Advantage: Conserva is the first irrigation franchise bringing professionalism, innovation and environmental responsibility to a “mom and pop” dominated industry;
• Proprietary Sales Methodology: Conserva pioneered the development of a System Efficiency Score (SES) to quantifiably rate irrigation systems and establish strong buying motivations;
• Simple Scalable Model: Home-based, rapid launch, few employees;
• Attractive Unit Economics: Strong AUV’s, quick ramp-up, high gross profit margins and recurring revenue model produces attractive franchise ROI;
• Exceptional Franchisee Validation: Excited franchisees; Outstanding franchisee-franchisor relationships proven through annual 3rd party confidential validation research.
• Customized, Proprietary Field Services IT Platform: Full enterprise IT platform handling marketing, field ops, inventory management, scheduling, routing, invoicing, payment processing and financial reporting integration;
• Highly Accredited Business Coaches: Our franchise operations business coaches have a combined 100+ years of industry experience and collectively have earned and maintained every available industry accreditation, ASLA Backflow certification, including an in-house certified arborist.
• Franchise FastLane driving development to increase pace of system growth now that the first 100 units have been successfully launched.
• Additional Support: Recently, Outdoor Living Brands has been acquired by Lynx providing more opportunity for Conserva to expand across the United States.