D1 was founded by a former collegiate athlete. D1 offers a caliber of training typically reserved for a Division 1 athlete. D1 uses their proprietary training methods to deliver training usually reserved for Division 1 athletes to kids first but also adults!
D1 facility recommends between 4,000 – 5,000 sq. ft. with size options ranging from 4,000sq. ft. to 10,000+. D1 offers individual and group fitness to kids and adults offering results you can’t achieve in a typical fitness center that follows a one size fits all mentality. Quite simply, D1 trains members like athletes regardless of their fitness level. Beginners and experts are all welcome in D1 to train ‘like an athlete’ and focus on character development through the D1 training program.
At D1 their clients go through the D1 5-component program (“Athletic Based Training Model”). This method was designed to follow the programs that strength coaches at major Division 1 universities use on their athletes.
D1 is a recipent of the 2020 INC 5000!
D1 has perfected their turn-key franchise support system ensuring their franchisees will never have to build their own workout programs or be alone in hiring staff, site selection, marketing, training and more.
D1 boasts about placing over 2,000 scholastic athletes in Collegiate programs, over 200 professional athletes into professional drafts, has over 40 professional athletes as owners and manages the speed and agility training at the Manning Passing Academy.
Franchised Units: 300 units sold with 120+ owners
Open Units: 90+
Company Owned Units: 0
Canada Franchises: No
International Franchises: No
Registration Approvals: MI, KY, NE, TX, UT, AL, AK, CO, CONN, DE, GA, ID, KS, LO, MA, MASS, MISS, MIZZ, MON, NV, NH, NJ, NM, NC, OH, OK, ORE, PA, SC, TN, VER, WV, WY, AZ, ARK, ND, CA, VIR,
Minimum Net Worth: $500,000
Franchise Fee: $59,500, 2nd unit $40,000, 3rd unit 35,000 and 4-10th unit $30,000
Royalty: 7%
Ad: $250 monthly marketing
Average Number of Employees: 6-8
Item 19: Yes
Visa Candidates: No
Passive Ownership: No
Semi-Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes - 10% off total franchise fee(s)
Workouts:
The Panel of Coaches will write your 5 component workouts.
Your facility will never have to write a workout or play lists
All playlists have clean language
Site Selection/Construction:
Site Selection through Fran Site
LOI negotiation
Lease negotiation
Franchisee Training:
D1 will help vet and train your general manager
Robust online training modules and videos for coaches, owners and general managers
A Master Coach will help train and support the franchisees head coach, training coaches, often on-site for the first week of business and train you on auditing your workouts.
The National Head of General Managers will train the franchisees general manager, and offer support through opening
The Field Support Specialists will provide on-going support
Marketing:
Annual Promotional Calendar
Creative marketing pieces for turn-key marketing campaigns
Public Relation Opportunities
Turn-key Social media campaign collateral
Manuals:
Coaching/Training Manual
Sales Manual
Operations Manual
Marketing Manual and Brand Guide
Technology:
D1 Intranet Portal
D1 branded MindBody Business Point of Sales System (analytics/reporting)
D1 branded MindBody App for consumers
Franchisee General Manager Message Board / Dedicated channel
No Physical Fitness Requirement but it is a benefit
Passionate about training and helping people
Must like kids
Track record for success
Pillar in the community
Played some team sport at some point
Align with the Mission: Help people achieve their goals