Floor Crafters is a comprehensive flooring specialist company that introduces an innovative mobile design showroom concept, providing a wide range of flooring solutions for both residential and commercial markets. Our commitment goes beyond mere business operations; Floor Crafters is not just about short-term success. We envision it as a multi-generational enterprise that will stand the test of time.
“We are deeply passionate about witnessing the remarkable transformation and added value that new hardwood, tile, carpet, luxury vinyl, or concrete epoxy can bring to a property. This kind of transformation enhances the beauty of a home, improves functionality and value in an investment property, or puts the finishing touch on a commercial project. This is our driving force, our source of excitement. When combined with our extensive experience dating back to 1988 and our adherence to industry best practices, our projects exhibit a level of quality and professionalism that is hard to surpass.”
Throughout the years, we have assisted numerous clients, contractors, and designers, earning a solid reputation for delivering superior end product quality, transparent and honest communication, and overall customer satisfaction. As we move forward, we aim to guide and support you in achieving the same level of excellence…
Franchised Units: 2
Company Owned Units: 1
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, South Carolina - SC, South Dakota - SD, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, West Virginia - WV, Wyoming - WY
Canada Franchises: No
International Franchises: No
Minimum Net Worth: $100,000
Single Unit Franchise Fee: $59,900
Franchise Fee for each additional unit: $45,900
Royalty: 7%
Ad: $2250 per month minimum required spend
Other Fees: NA
Average Number of Employees: 2/5
Item 19: Yes
Visa Candidates: Yes
Passive Ownership: Yes
Semi-Passive Ownership: Yes
Specify: Please note this franchise can be run semi-absentee or absentee once the business is established!
Home-Based: Yes
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes ($5,000)
Specify: Will give advice on potential warehouse locations and choices.
Lease Negotiation Assistance: No
Recruiting Assistance: No
Cooperative Advertising: Yes
Specify: State specific advertising co-ops
Training:
40 hrs in-person training
Online digital training videos
Fully digital operations manual accessable from your smart device
On-site support during opening week to help with operations, marekting & estimation.
Dedicated business mentor and coach trhoughout the life of your business.
Marketing Support:
Email package – Includes 5 email address
A website address specific to your area (www.floorcrafters[city].com)
Design , hosting and maintenance of your own Floor Crafters website by our flooring website specialists
Website example (www.floorcraftersboulder.com )
Virtual Showroom: A full product catalogue of every flooring option available to your clients (regularly updated)
Includes a flooring visualizer – Our flooring visualizer uses augmented reality (AR) technology to let shoppers see what our products will look like from the comfort of their own home.
Regular cost free updates to your website
Web chat and texting platform – Making it easier for customers to connect with your business
Platinum “flooring specific” SEO package, providing real-time reporting for your SEO strategy, growth, online traffic, leads AND website texting service. Which allows us to rank higher on search engines like Google and Bing to outrank your competition, spend less on advertising, build a network of back links and drive more customers to your website.
Design & Creation of a monthly newsletter that goes out to every one of you past estimates and clients. Plus, the purchase of local lists: re-modelers, custom home builders, commercial contractors, residential contractors and interior designers that also get added to the email campaign.
Geo- targeting pages on your website targeting specific cities in your protected area.
Development of flooring industry blogs each month, uploaded to social media and your website.
Online reputation management: Ratings and Review strategies, which lead to referrals, more customer trust, increased web traffic, which increases leads and more business
Call Tracking and reporting: Listen to employee sales, calls, read call transcripts, and make sure you don’t miss a single moment of the sales process.
Retail lead management: See, manage, and close more leads with our customer relationship manager (CRM) platform that makes sure your team doesn’t lose out.
Managing and creating content for your Google business profile, Facebook page and IG account.
Centralized reception ship and call center
The above is then supported by Franchise HQ's digital marketing team who runs targeted online ads for each location (Digital marketing Program) driving leads from your local area to your business
Google ads
Facebook ads
IG ads
People with a strong business acumen, who are organized, punctual, accountable & hard working
Individuals with strong communication skills and a passion for providing world class client experiences
Motivated individuals who are outgoing and have the ability to manage people and build relationships
Ambitious people who are capable of running multiple-units, scaling their business over time