Hallmark Homecare Claimed
Hallmark Homecare Franchise For Sale
Hallmark Homecare is different than all other homecare franchises. We are a referral agency for caregiver recruitment and client matchmaking.
Hallmark Homecare is an industry disruptor, as it’s solving challenges that the overregulated, high-cost, unhappy, provider model of traditional senior care industry faces.
· Clients save money, receive better care, and have more control.
· Caregivers earn higher wages and enjoy a preferred work arrangement.
· Franchisees enjoy handsome profits and make a difference in the lives of others.
For the Family (Client):
We interview the family (client) and senior who need help. Hallmark then develops an ideal Caregiver profile. We do all the vetting and background screening of prospects, and then give the client access to Caregivers that are experienced, educated, and have professional certifications. Clients then interview and choose a Caregiver that is specifically tailored to their needs.
Unlike a traditional homecare agency, the family employs the Caregiver(s) directly and has complete control of the relationship allowing them to make all the decisions related to their care.
For the Caregiver:
Caregivers prefer working with Hallmark Homecare because they like working directly for the family. There is no middleman, so we help families save between 30% and 50%. With these savings, Caregivers earn higher wages and get more hours with consistent schedules. Hence, we have a large pool of qualified Caregivers to choose from. Labor shortage is not a factor for the Hallmark Homecare model.
For the Franchisee: The Hallmark Homecare business model is more profitable than a traditional homecare agency with less overhead and fewer employees. The model is largely unregulated, which means the franchisee is not spending as much time with compliance and licensing fees and protracted start-up timeframes.
With the home-based model and two-phased launch programs, franchisees can be operating their business and generating revenue within a few weeks.
Hallmark Homecare provides a win-win-win, for the Client, the Caregiver, and the Franchisee!
Franchise Background
Franchised Units: 141
Company Owned Units: 1
Hallmark Homecare Founder, Steve Everhart, first founded The Senior's Choice franchise in 1999 and grew it to over 700 agencies. Over time he experienced the challenges that traditional senior care businesses face and went on a journey to solve for seniors, caregivers and future franchisees. He founded Hallmark Homecare in 2013 with a mission to solve the challenges the senior care industry faced. The industry has been crippled with caregiver shortages and increasing costs of care and Hallmark Homecare was born as an alternative, streamlined approach to traditional agency models. The model offers services that are a WIN – WIN – WIN! for seniors, caregivers and franchisees.
Financial Terms
Registration Pending: HI & ND
States Not Registered: CA, CO, CT, DE, IL, LA, ME, MD, MA, NJ, NY, OR, PA, RI, WA
Sold out markets: LA, NY, Columbia, SC, Huntsville, AL, Jacksonville, FL, Boca Raton, FL, Richmond, VA, Chandler, AZ & Gilbert, AZ.
Item 7 Investment Range: 1 Unit: $109,500 - $134,500 / Multi-Unit: $149,500 - $279,500
Required Net Worth: $200,000
Required Liquid Capital: $100,000
Franchise Fee: 1 Unit: $59,500 / 2 Units: $99,500 / 3 Units: $134,500
Royalty: 6%
Brand Fund: 1%
Item 19: Franchisee Gross Sales: $2,456,489 / Revenue Less Expenses: $405,717
Average Number of Employees: 0-2
Visa Candidates: No
Semi-Absentee Ownership: Yes
Home-Based: Yes
B2C
Master Franchise Opportunities: No
Veteran Discount: $5,000 off initial territory franchise fee
Support & Training
Hallmark Homecare has a strategic launch program to ensure franchisee success. It includes Level 1 (initial training) and Level 2.
LEVEL 1:
All training at this level is home-based and can commence as soon as the franchise partnership is confirmed. It includes approximately 40 hours of home-based study.
Video-based training series
Industry overview
Marketing basics
Sales and development direction
One on one scheduled coaching
As needed (on demand) assistance
Business setup and growth planning
Corporate handles all recruitment and placement
Back-office tasks are handled by Corporate
LEVEL 2:
Franchisees can quickly progress to Level 2, where they are trained to assume full, independent operation of their business. Support and training is ongoing after Level 2 is complete. Level 2 training includes an additional 40 hours of self-study and live instruction with the leadership team at the training center in Irvine, CA.
One-week of onsite training
Sales and marketing
Business administration and management
Client interview
Caregiver search and recruitment
One on one scheduled coaching
As needed (on demand) one-on-one assistance
Monthly webinars
Annual Convention and regional meetings
On-Going Support
One-on-one coaching starts at launch but is ongoing to support growth and success. Franchisees will also participate in continued education opportunities, conferences, and more to increase momentum and ensure sustainable success.
Ideal Candidate
<1. Passionate & dedicated to making a difference in the lives of others
2. Community connector
3. Business development & direct sales experience
4. Solid communicator & networker
5. Builds strong relationships with others
6. Background in human resources, healthcare, or medical sales is not required but is helpful
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