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Since 2004, Hand & Stone Massage and Facial Spa has been delivering affordable luxury experiences that include relaxing and rejuvenating massages, skincare facials, spa services, and more. We believe that self-care services shouldn’t be viewed as only a luxury for a few and are on a mission to make them accessible to all. We offer a wide variety of deluxe services at prices that are on average 30% lower than traditional day spas.

Hand & Stone began franchising in 2006 and has since expanded to over 550 locations throughout the United States and Canada. We have brought premium-quality services to the mass market and helped fuel the explosive growth of an entire industry. Consumers are becoming more aware of the importance of health and wellness regimens and we are capitalizing on this increasing interest. Our spa franchise is currently looking for driven individuals to help us bring our deluxe experiences into new markets across the country and beyond.

Hand & Stone has meticulously identified over 1300 available trade areas nationwide for new development. Our comprehensive research in each market empowers us to offer high-quality territories to prospective candidates looking to join the Hand & Stone community.

Q Franchise Background

First Unit Franchised: 2006
Franchised Units: 550+
Company Owned Units: 15
States Registered In: We are registered in all states except for Alaska and the Dakotas.

Q Financial Terms

Total Investment: $603,195- $759,755

Minimum Net Worth: $750,000
Franchise Fee: $49,500 for first, $32,500 for each additional
Royalty: 5% First Year, then moves to 6%

Ad: 4% Local 1% Nat'l

Average Number of Employees: 12-15 to start

Passive Ownership: No

Semi Passive Ownership: Yes. We would like a to see a solid business plan to better understand the operational and management structure.


Home Based: No
B2B: No
Master Franchise Opportunities: No

Veteran Discount: 20%

Q Support & Training


When considering Hand & Stone Massage and Facial Spa, it’s important to note that no experience in the spa or massage industry is required. Our proven model, comprehensive training, and your staff of licensed professionals allow you, the franchise owner, the ability to focus on the four main objectives to grow your first Hand & Stone while laying the groundwork for future openings.

As a Hand & Stone Massage and Facial Spa franchise owner, you will:

Manage and motivate your team
Recruit staff and be the face of your franchise
Be responsible for all aspects of financial management
Market and advertise in tandem with our professional in-house agency
The Hand & Stone franchise development team will make sure you are ready to handle all of these responsibilities prior to opening day. We offer extensive pre-and post-opening support as well as comprehensive training to prepare you for everything you will face during your journey with us.

Our franchisee support includes assistance with:

Real estate selection
Construction and design of your spa
Recruitment of your team
Education and training
Field operations
Marketing and advertising
Financing
We are with you every step of the way, from pre-opening to grand opening to helping you build your social media campaign and local advertising using strategic planning in your market.

Q Ideal Candidate

Your request has been submitted successfully.

  • Price Range $603,195 - $759,755
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