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Customers see Harlem Shake as a community gathering spot where we serve critic’s-choice burgers and shakes made from premium ingredients in a comfortable, familiar space with a retro vibe that celebrates and preserves Harlem’s rich culture and history.

Our menu caters to both simple and sophisticated tastes and draws locals and tourists alike. It’s a welcoming space that appeals to people of all backgrounds and ages—from baby boomers down to Gen Z. Amid a backdrop of hundreds of autographed celebrity headshots and a “Wall of Fro,” burger and shake lovers make lifelong memories with friends and family. Special touches include organic shakes and fancy bottled sodas from small, independent and vintage producers.

We are proud to be entrenched in the Harlem community, where we hire predominantly in the neighborhood and support a variety of local organizations and non-profits.

All the above combines to lend Harlem Shake some serious local cred along with international brand recognition status and a strong, loyal following. As a result, Harlem Shake has been honorably dubbed a “NYC must.”

Q Franchise Background

First Unit Franchised: NA
Franchised Units: 0
Company Owned Units: 2
States Registered In: Alabama - AL, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Iowa - IA, Kansas - KS, Massachusetts - MA, Michigan - MI, Mississippi - MS, Missouri - MO, Montana - MT, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, New York - NY, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Rhode Island - RI, Tennessee - TN, Vermont - VT, West Virginia - WV, Wyoming - WY
Canada Franchises: Yes
International Franchises: Yes (Asia, Africa, Australia, Europe, South America)

Q Financial Terms

Total Investment: $409,000 - $840,000
Minimum Net Worth: $500,000
Single Unit Franchise Fee: $40,000
Franchise Fee for each additional unit: $34,000
Royalty: 6%
Ad: 1% of Gross Sales Local Ad Fee
Other Fees: 2% of Gross Sales Marketing Fund
Item 19: Yes
Average Number of Employees: 15
Visa Candidates: Yes
Passive Ownership: Yes
Semi-Passive Ownership: Yes
Specify: Passive will be allowed with appointed Manager, Semi-passive will be allowed also with appointed Manager for single unit operators. Refer to article 11.1, 11.3 and 12.16 of FA and Item 11 and 15 of FDD.
Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes (15% of Franchise Fee)

Q Support & Training

Specify: We referring to independent and not affiliated financing source
Site Selection Assistance: Yes
Specify: We provide site selection consulting at no additional cost. Using site selection software
Lease Negotiation Assistance: No
Recruiting Assistance: Yes
Specify: Workstream platform with built in ads for all positions
Cooperative Advertising: No

Training:

We periodically conduct our Initial Training Program throughout the year, as needed. Training is currently supervised by Jelena and Emil. They both have ten years’ experience running the company outlet.

Our training materials consist of our Operations Manual.

The cost of our instructors and training materials for up to three (3) individuals is included in the Initial Franchise Fee. You must pay for all of travel and personal expenses, including, but not limited to, all costs for your transportation, meals, and lodging for yourself and your personnel. Our current fee to provide initial training to any additional trainee is $4,000 per person.

If you do not complete our Initial Management Training Program to our satisfaction, we reserve the right to terminate the Franchise Agreement.

We will provide you with on-site training, supervision and assistance for up to seven (7) days upon the opening of your Franchised Business.

We may conduct mandatory or optional additional training programs, including an annual conference or national business meeting. If we require it, you must attend mandatory training programs that we offer for up to four (4) days per year at a location we designate. We may also require you to attend a national business meeting or annual convention for up to three (3) days per year, at a location we designate. We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or conference. You must also pay your transportation, lodging, meals and other expenses to attend any mandatory training program. If you fail to attend any mandatory training program, you are required to obtain the training at a location we designate, at your sole cost, which includes tuition at the then-current rate, plus all of your travel costs and our trainer’s travel costs.

Special instructions/notes: Trainers

Pedro Ramirez Navarrete has 21 years’ experience working (9 years with the company outlet) with Jou Jou Cafe group and Kitchen Provance Caterers including kitchen manager and production manager. Pedro joined Harlem Shake in 2013 on its very first day as a BOH manager. Pedro knows every aspect of kitchen operations inside an out, and is vested in business up to the present date. Pedro currently manages our Harlem wholly owned location.

Arturo Villeda 16 years’ experience (10 years with the company outlet) with Plum Pomidor including shift supervisor, line cook and head cook. Arturo worked his way up from line cook, to expeditor, shift supervisor and then Assistant Manager of our Brooklyn location. Arturo has become a partner in 2020, and currently runs back of the house operations, ordering, food quality and BOH training in Brooklyn location and is excited about training prospective franchisees.

Camisha Louis 7 years’ experience with the company outlet including roles as cashier, expeditor, assistant manager and shift supervisor. Camisha was promoted to Store Manager and got vested in Brooklyn wholly owned location in 2021. Camisha currently is District Manager for the wholly owned stores and trains incoming FOH staff for all stores.

Natalee Spottswood has one year with the company outlet and 5 years’ experience in hotel management , 10 years of culinary experience, 10 years of hospitality and guest services experience and 5 years of team leadership experience..

Q Ideal Candidate

The second ideal type of candidate would be a owner operator that has restaurant management and/or Entreprenurial background.
This candidate will desire to create a neighborhood hotspot that connects, culture and community in their location.
Both type of candidates will need to posses the following:
Strong organizational, leadership and business skills. Passion for hospitality and food service. Uncompromising dedication to quality and streamlining. Tech friendly and open to extensive uses of technology in operations. Detail oriented and process follower.

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  • Price Range $409,000 - $840,000
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