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Where
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Heroes Lawn Care business owners have the opportunity to be the CEO of a sales & marketing engine that is capitalizing on stackable service lines within the home services industry.

Heroes Lawn Care is revolutionizing the lawn care industry by offering 6 services in 1, providing outstanding customer service, transparency, best-in-class technology and leading with an environmentally conscious mindset. This model is built to produce recurring revenue, has a high customer retention rate, and is built strategically for Executive Ownership/Semi-Absentee candidates.

We are hyper focused on curbing nutrient pollution which is excessive richness of nutrients in a lake or other body of water, frequently due to runoff of fertilizer and animal waste created by rain and irrigation systems – releasing nitrogen and phosphorus, which causes a dense growth of plant life, resulting in death of other aquatic life from lack of oxygen in bodies of water.

Heroes utilizes Stealth Smart Irrigation IQ – Calibrated irrigation systems to run when needed to prevent excessive water use and to prevent water from spraying off fertilizer / dog waste, creating run off into water ways. Our customers will enjoy a Personal Agronomic Lawn Assessment – Soil testing properties to see what the soil is made of, allowing us to use only the correct amount of fertilizer / compounds needed specifically for your lawn.

We finish with Eco Conscious Lawn Conservation. It is not the most glamorous job, but somebody has to do it! Picking up dog waste to minimize the amount that can be turned to run off and infiltrate local water ways.

Top Selling Points:

  • Turn-Key Executive Ownership Model
  • 6 Reoccurring Revenue Streams
  • In-House Talent Acquisition team
  • Unsophisticated Competition
  • Best-In-Class Technology
  • Eco Conscious 
  • Cross Marketable Services
  • Highly Scalable
  • High Customer Retention
  • Fee-based Royalty of $1800/month for first 2 years
  • Section 179 Tax Benefits

Technology

  • Lawn Bot- Accurately Measures Customers Lawns Virtually
  • Rachio Weather Intelligence – Smart weather monitoring system
  • RealGreen- CRM Specifically Designed for Executive Model Lawn Care
  • And more!

Franchisor Strength

  • Massive amounts of franchisor experience (built 3 brands, over 100 territories each, in first year of development)
  • Superior six-layer franchisee support model
  • $3MM – $5MM allocated to each brand at time of launch
  • Internal team dedicated to technological innovation, vendor relations, recruitment, supply chain efficiency and more!
Q Franchise Background

First Unit Franchised: 2022
Franchised Units: 120
Company Owned Units: 0

All Non-Registrations States

Approved Registration States: CT, IN, MI, MN, NC, RI, SC, SD, WI, VA

Registration Pending (Contact us for filing status): IL

States Not Registered: AK, CA, HI, MD, NY, WA

Canada Franchises: No
International Franchises: No

Q Financial Terms

Minimum Net Worth: $300,000


Required Liquid Capital: $100,000
Franchise Fee: $59,500
Royalty: $1800/month for first 2 years
Ad: 0
Item 19: Yes
Average Number of Employees: 4
Visa Candidates: Yes
Passive Ownership: No
Semi-Passive Ownership: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes, 10% off of the first territory

Q Support & Training

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes

Support

Call Center powered by Pronexis
Marketing Coach to support digital and boots on the ground marketing efforts
Monthly Business Reviews
Dedicated Regional Franchise Success Coach
Personalized KPI Dashboard
Entrepreneurial Coaching
Affiliate Talent Recruitment Team
Comprehensive Tech Toolbox
Bookkeeping
Billing / Payroll Processing
Application Training
Customized Lead Acquisition Strategy
Sales and Estimating
Training

Heroes Franchisees will complete 60 Days of Hero University- Virtual Training Tool, and 4-5 Days of in-person training with the Support Team in Omaha, NE or a remote location.
Dedicated onboarding team
Hands on intensive training (6–8-week program prior to training at HQ)
Robust digital training platform (both for franchisee and employee training throughout ownership)
Fulltime staff training
Academy Week of In-person 1:1 Training
100-point pre-launch / onboarding digital checklist

Q Ideal Candidate


Optimistic Personality
People Management Experience
Empire Builder Mentality
Customer Service Focused
NO previous industry experience preferred

Your request has been submitted successfully.

  • Price Range $161,213 - $200,096
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