As the U.S. faces the imminent challenge of the “2035 Problem” with an exploding aging population, the demand for home care services is skyrocketing. At HomeCare Advocacy Network (HCAN), we’re not just addressing this issue; we’re pioneering a compassionate approach to senior care that focuses on delivering relationship-driven support to seniors who wish to age gracefully in the comfort of their own homes.
Founded by Mark and Sierra Goetz, whose personal experience with caring for aging loved ones inspired their mission, HCAN is dedicated to enriching the lives of seniors and their families. With over 10,000 individuals turning 65 every day in the U.S., the need for home care providers has never been more urgent. We’re inviting purpose-driven entrepreneurs to join us in this rewarding journey.
To succeed as an HCAN franchisee, we look for individuals who embody kindness, resilience, grit, and a strong sense of purpose. As a franchise partner, you’ll play a crucial role as the chief caregiver, ensuring that both clients and caregivers receive exceptional support and care under your leadership.
What sets HCAN apart is our strategic approach to territory selection and development, ensuring that franchisees have access to a steady stream of clients and a pool of potential caregivers. With a comprehensive range of non-medical services, including companionship, meal preparation, medication management, and memory care, we empower seniors to maintain their independence and dignity.
But it’s not just about providing care; it’s about building meaningful relationships and exceeding expectations. Our marketing and development services arm franchisees with the tools and resources needed to promote their services effectively and attract quality caregivers, positioning them as leaders in their communities.
As you embark on this journey with HCAN, you’ll receive comprehensive training, ongoing operational support, and unwavering commitment to your success. From discovery to launch and beyond, we’ll be there every step of the way, empowering you to build a thriving business while making a real difference in the lives of seniors and their families.
Franchised Units: 10
Company Owned Units: 0
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, California - CA, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Illinois - IL, Indiana - IN, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Maryland - MD, Massachusetts - MA, Michigan - MI, Minnesota - MN, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Rhode Island - RI, South Carolina - SC, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, West Virginia - WV, Wisconsin - WI, Wyoming - WY
Canada Franchises: No
International Franchises: No
Minimum Net Worth: $250,000
Single Unit Franchise Fee: $49,700
Franchise Fee for each additional unit: $10,000
Royalty: 7%
Ad: $750/mo - Marketing & Development Services
Other Fees: NA
Average Number of Employees: 3
Item 19: Yes
Visa Candidates: No
Passive Ownership: Yes
Semi-Passive Ownership: Yes
Specify: Franchisee will need to have a fully train operating principal/ general manager a full time scheduler and maintaining a minimum two full time employee.
Home-Based: No
B2B: Yes
Master Franchise Opportunities: Yes
Veteran Discount: Yes (10%)
Specify: National agreement with a real estate placement service
Lease Negotiation Assistance: Yes
Specify: Internal resources with this expertise
Recruiting Assistance: Yes
Specify: Care Giver Recruitment Assistance
Cooperative Advertising: Yes
Specify: Allocation for local and national advertising
Training:
All new franchisees receive 80 hours of training with our leaders. This includes 40 hours at our Omaha, Nebraska office, followed by an additional 40 hours of on-site support. Initial training covers:
Personnel
Customer Relations
Management
Daily Operating Procedures
Marketing
Financial Reporting
Intranet and POS Usage
Going Beyond the Basics
Beyond the practical knowledge you need to start a successful business, our team pursues your genuine success by teaching you how to:
Build a culture of care that attracts caregivers who share your values
Intentionally hire for excellent care and low caregiver turnover
Keep your funnel full for both new caregivers and clients turnover
Craft a reputation in your community that is second to none
Understand licensure and regulations and adapt to changing laws