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At Joshua Tree Experts, our mission is making home environments safe, healthy & beautiful.  

Founder and CEO, Joshua Malik, has over 30 years of experience in arboriculture and 18 years as a business owner. With his knowledge, mentorship, and dedication to excellence Joshua Tree Experts has become known as the premier tree care service provider in the Lehigh Valley in Pennsylvania.

Joshua Tree Experts offers a unique and scabable home-service model, the “Joshua Tree Three”. 3 Services in 1 Brand: Tree Care, Lawn Care, and Pest Control.

The “Joshua Tree Three” delivers 60% recurring revenue streams allowing our franchisees to be able to scale their business at their own pace. No other major competitor in our industry is offering all of these services combined.

Franchisees can launch their business from a home office, directly reducing their overhead costs of a single location. Launching with as little as 4 employees our franchisees can expect high client retention rates, allowing increased recurring revenue year after year. Franchisees will also notice high Gross Profit Margins throughout each line of service generating expansion of the business into new marketplaces.

Franchisees have an opportunity to build immediate equity in the business through the investment of the vehicles and equipment needed to supply the services. As these assets grow, along with the revenue you can achieve, the value of your Joshua Tree Experts will only increase. 

Using our well-defined sales process and dynamic branding and marketing, the “Joshua Tree Experience”, Franchisees will be on the fast-track for success, eliminating the guesswork in running a home- service company. 

We are committed to providing excellent support to our Franchisees.

  • We offer an in-house call center with lead qualification and one step sales solutions.
  • We have an in-house recruiter who will be assisting in finding the right people to do the job.
  • We have an inventory of prewrapped vehicles which are ready to work!

Joshua Tree Experts is committed to our Franchisees by delivering the “Three E’s”; Experience, Education, and Easy

  1. Experience: We have the experience of working in the service industry for over 18 years, which means more time solving issues and less time finding solutions. 
  2. Education: We understand the education and training that is necessary to be the most knowledgeable and confident in this industry. We give our Franchisees the roadmap to success. 
  3. Easy: We make it easy. By provifing our Franchisees with tremendous client service support through our highly regarded customer service call center, we will give our Franchisees the ability to work more on the business and less time answering calls. 

In Summary:

  • 3 Services in 1 Brand: Tree Care, Lawn Care, and Pest Control
  • 60% Recurring Revenue Streams
  • Scale business quickly through offering all service lines
  • Build equity in business through equipment purchasing
  • Proven Sales Process and Dynamic Branding – The Joshua Tree Experience
  • Our in-house Corporate Support offers a call center, recruitment assistance, and vehicle inventory!
Q Franchise Background


First Unit Franchised: July 2023

Franchised Units Awarded: 31

Franchised Units Opened: 19

Number of Franchisees: 11

Company Owned Units: 5

States Not Registering In: HI, ND

Registered/OK to Sell: Non Registration States, IL (def), IN, MD (def), MI, MN(def), NY, RI, VA (def), WA (def) & WI

Canada Franchises: No

International Franchises: No

Q Financial Terms


Net Worth: $500,000

Investment Range: Equipment Puchase - $460,669 - $597,460

On-Going Investment and Fees:

Franchise Fee: $49,500
Tiered Royalty: 6% to 3.5% (based on weekly sales)
Brand Development Fund: 1% of weekly Gross Sales
Local Adversiting: Months 4-11 = $4,000/month; Month 12 and ongoing = 6.5% of Gross Revenue
Technology Fee: $500/month
Call Center Fee: $400 - $600/month (depending on service lines provided); 5% of new, first-year lawn and pest sales completed over the phone
Accounting Software Fee: $79 - $150 (depending on plan choice)
Item 19:

Gross Sales: $7,058,741
Gross Profit Less Disclosed Expenses and Related Franchise Expenses: $1,411,118 at 20.0%
55.4% close rate on proposals!



Item 19 also includes:



Full P&L with historical data
New and returning customer counts
Average sale data
Service line count and visit data per service line
Sales data by service line
Labor hours per service line
Proposal counts and close rates


Average Number of Employees: 4

Visa Candidates: Yes

Passive Ownership: Yes, Executive Owner Model. An Executive Owner should anticipate to spend at least first 6 months to a year with daily contribution and effort placed into the business. It would be crucial for the executive owner to hire a General or Operations Manager. Once this relationship has developed trust, then the owner should feel comfortable enough to delegate the day to day tasks.

Duties and Responsibilities of an Executive Owner:

Hire General or Operations Manager
Lead, Manage, and Hold Accountable
Building Relationships with community, vendors, and clients
Planning the vision and development of the business
Marketing strategies and development
Home-Based: Yes

B2B: Yes

Master Franchise Opportunities: No

Veteran Discount: 10% off initial franchise fee for first territory

Q Support & Training

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes

2 Weeks of In Market Support around Launch Period

Training:

Length of Training: 68 hours
Training Description: JTE will supply 32 hours of classroom training and 36 hours of on the job training to provide confidence in our franchisees and understand our proven process to success. Our ongoing training, support and mentorship will solidify our relationship as we all continue to grow.
Personnel - JTE will supply training so you are able to recruit, retain and understand how to motivate
In-Market Training - During the first 60 days following the opening we will send a representative to the franchisee BRAND business to provide additional training for up to three days.
On-going training and support. Supporting each other is key and that is a big part of our culture.
Operational and Marketing Tools: BRAND will provide franchisees with approved marketing and advertising materials, as well as implementation guidelines that have been designed to achieve our stated objectives.
Our call center and lead generation group will actively work with the franchisee to drive business development efforts.
An all-inclusive CRM to manage leads, email campaigns, estimates, scheduling, route optimization & Invoicing

Q Ideal Candidate


Wealth Builders and Wealth Growers
Passion for Community Involvement
Strong in sales, customer service, and relationship-building
Proficient financial skills
Aligns with Joshua Tree Experts core values
Willingness to be a pioneer for an emerging brand
No industry experience required


Your request has been submitted successfully.

  • Price Range $460,669 - $597,460
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