We are a blue-collar industry with a white-collar business plan. Lifetime Green Coatings is an eco-friendly epoxy alternative floor coating for your home or business. Our application process takes fractions of the time and hassle for our crews. What takes our competitors a full day to complete one garage, our crews can complete five to six garages in a day! We have served over 1,000 homes and businesses over the past 5 years and have no plans of slowing down. In addition to helping customers get a garage that goes beyond mere storage, our natural floor coating also turns basements, crawl spaces, sidewalks, and patios into livable spaces and therefore expands the home or business square footage.
Franchised Units: 150+ Territories, 45+ Franchisees
Company Owned Units: 2
States Registered In: All states except Maine
Canada Franchises: No
International Franchises: No
Minimum Net Worth: $200,000
Franchise Fee:
1 Territory $60,000
2 Territories $100,000
3 Territories $130,000
4 Territories $160,000
5 Territories $190,000
6 Territories $220.000
7 Territories $250,000
8 Territories $280,000
9 Territories $310,000
10 Territories $340,000
Royalty: 7%
Ad: 1%
Item 19: Yes
Average Number of Employees: 3
Visa Candidates: No
Executive Model Ownership: Yes, with GM in place
Home-Based: Yes
B2B: Yes
Veteran Discount: Yes, 10% off initial franchise fee
Lease Negotiation Assistance: No
Recruiting Assistance: No
Cooperative Advertising: No
Training:
Onboarding and ongoing training are provided to our franchise owners. We train on all the key functions of the business like how to sell our product. Although the product could sell itself, we still expect some good old fashion "boots on the ground" work form your franchise owner and their team. We not only provide all of the necessary sales brochures, collateral and materials, but we also provide top of the line training on how to approach each of our sales channels, from your direct consumer to the home builders, and even potential commercial accounts.
Additionally, through our corporate training programs our franchisees learn how to most efficiently hire and lead their crews, as well as how to effectively utilize our technology systems inside the day-to-day operation.
And of course, we will cover the primary training surrounding the application of the product with you and a crew lead as part of the initial franchise training. But one of the benefits of being part of the LGC family is that our owners are welcome to send their team in for training anytime they would like.
Owner Operator or Semi-Absentee
Customer Service Focused
At LGC, franchisees play a crucial role in the management and oversight of the business. Oftentimes, franchisees hire a General Manager or Business Development Manager who can expect to spend their time on a variety of tasks that fall into four main buckets.
The first bucket, which accounts for approximately 40% of a general manager’s time, is focused on business management. This includes activities such as inventory management (including base coat, flake, topcoat, and consumable items), monitoring sales calls and leads through the Vonigo system, managing the installation schedule, and working with our accounting partner Xendoo to ensure that all revenue and expenses are properly tracked.
The second bucket, which accounts for approximately 30% of a general manager’s day, is focused on networking. GM’s are encouraged to reach out and work with organizations within their communities on opportunities outside of direct-to-consumer business. This could include custom homebuilders, builder's associations, Chamber of Commerce, light industrial opportunities, and working with LGC Corp on any national homebuilders within their territories.
The third bucket, which accounts for approximately 10% of a general manager’s day is focused on local marketing. GM’s work closely with the LGC marketing team on any local campaigns, posts, and landing page content. They also work grassroots marketing within their territories, such as traditional marketing assets, flyers, door hangers, and yard signs.
Franchisees that hire GM’s can expect to spend their time on the fourth bucket, which accounts for approximately 20% of all activities in the franchise, team management. Franchisees are expected to meet with their General Manager or Business Development Manager to review quotes, scheduled jobs, lead conversions, and all business activities.