Martinizing Cleaners Claimed
Martinizing Cleaners Franchise For Sale
Martinizing is a scalable, profitable business that has been helping our franchisees give back to their community, create a lifestyle, increase their wealth, and build equity for over five generations. Martinizing is the most powerful brand in our industry. We are under new ownership and looking to grow aggressively, with franchisees who have the skillsets and experiences necessary to be successful.
Profit Centers; Five distinct profit centers allow the franchisee to service customers in today’s on-demand lifestyle many times referred to as Hub and Spoke.
- Retail/plant – The traditional dry cleaning model which includes a retail counter and dry cleaning/laundry processing plant. This is now an “Acquisition and Conversion to Martinizing.”
- Satellite Locations – Convenience locations where the customer can drop off/pick up their clothing. Processing is not done at these locations, but instead sent to the plant. This is also can be a “Acquisition and Conversion” to the Martinizing brand.
- Delivery Only – Drivers go to the consumer’s home for dry cleaning and laundry pick-up and delivery on regularly scheduled days.
- Commercial Routes – Similar to Residential Routes, but at the consumer’s place of business.
- Lockers – Lockers are strategically placed throughout the market in residential and commercial locations. Customers can drop their laundry in a secure locker and create their digital code. When their laundry is done, they receive a text message indicating which locker they can find their clothes.
Real Estate; Our Franchisees work with local Brokers and our Development team to identify sites in retail destination areas that are accessible to commuters. Our site criteria varies based on model. We identify markets that meet the criteria for high volume dry cleaning businesses.
Candidate; Typical candidates are looking to be executive owners with a full-time focus. Initially they will likely spend more “hands-on” time in the business to learn the ropes. However as they begin to add the various profit centers above, they eventually grow into more of an “executive manage the manager” model. Leadership skills are important – they understand and can communicate their vision to their team and their customers. They are ambitious to build a highly productive and profitable business, and they embraces cutting edge technology. Excellent communications skills are a plus – willing to network in the community to build reputation and important alliances.
Net worth and liquidity requirements vary depending on the model. The total investment for delivery only ranges between $37,500 to $73,000 (Minimum of $50K cash). Satellite location investment ranges from $94,000 to $216,000 (Minimum of $100K cash). Plant location investment ranges from $398,000 to $744,000 (Minimum of $150,000 cash).
Franchise Background
Franchised Units: 420+
Company Owned Units: 0
States Registered In: All
Canada Franchises: yes
International Franchises: Yes
Financial Terms
Minimum Net Worth: $200,000+
Franchise Fee: $62,500 Plant $30,000 satellite $25,000 route only
Royalty: 6%
Ad: 2%
Average Number of Employees: 5-10
Item 19: YES
SBA Approved: Yes
Passive Ownership: YES
Home Based: Yes, for delivery only business. NO for others
B2B: Yes
Master Franchise Opportunities: YES
Veteran Discount: YES
Special Discount Programs:
Support & Training
Lease Negotiation Assistance: Yes
Recruiting Assistance: No
Co-Operative Advertising: No
Training:
Launch right start training program to help guide franchisee on obtaining insurance, setting up business and banking accounts, etc.
Assist franchisee in "acquiring" and negotiation of site and rebranding if necessary.
Develop and implement a grand opening marketing plan that includes adding mobile revenue streams.
Provide one week of classroom training at our corporate headquarters.
Provide one week of hands-on training at our corporate headquarters.
Provide one week of in-field training at franchisee’s location.
Ongoing support via webinars, conference calls, emails, site visits, regional meetings and international conventions.
Other Info:
Technology – Martinizing will cater to “millennials” (people born in the 80s and 90s)
Five businesses in one for a very reasonable cash investment
Repeat business from multiple revenue streams
Family-friendly hours
Scalable, recession resistant
Can be run by a hired Manager
We are the #1 player in the industry (have been for decades)
Ideal Candidate
New owners will be the President / CEO of a highly scalable business.
Traits/skills they should possess include:
Business development oriented
Past experience managing time, money and/or people
Customer service oriented
Great people skills
Effective communicator
Experience in project management is a plus
Team oriented
organized
Willing to follow a system
Great leadership skills leads to a semi-absnetee role for the Owner
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