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At Mighty Dog Roofing we specialize in roof replacement and roofing repairs, but we also offer siding, gutters, windows, and solar panels for both the residential and commercial.

• The Market is Starving for Professionalism and a Market Leader – $48.1B+ dollar industry. The top 4 enterprises account for less than 5% of total industry revenue. The industry has become even more fragmented over the past five years. The life cycle stage of this industry is considered mature because the market deeply accepts and uses the industry’s products/services. Mighty Dog is disrupting a fragmented industry using technology, a transparent sales approach and putting customer service first.

• Uniqueness of the Concept – We have become the leaders in taking essential businesses in the broken service industry and create a superior customer experience. By leveraging technology, top-notch operational systems, experience, marketing, and vendor relationships (Platinum membership with Owens Corning and great relationships with others) with the best in the roofing industry our model is built to scale. MDR is also one of the only roofing companies that markets directly to the consumer and captures insurance work. We have an inhouse supplementation team to help owners with insurance work. The model is built to generate more revenue and have a total grasp of both types of roofing consumers.

 Simplicity of Operations – Lean staff, no inventory, we assist in finding sub-contractors (in house subcontractor recruiting department), call center that places appointments directly on sales managers calendar and the payroll only increases as business grows. Corporate staff of 20+ employees and counting to support franchisees.

• Incredible Customer Acquisition Strategy – Initial investment includes 12 months of robust marketing spend. A SEO program to drive traffic to franchisees website, location specific SEO/PPC/& gorilla marketing strategy, social media marketing emphasis, transparent marketing plan developed by a franchisor obsessed with lead generation.

Q Franchise Background

First Unit Franchised: 2021
Acquired by HorsePower Brands: 2020
Franchised Units: 345


Accepting leads in all non-registration states + the following registration states:

CT, IN, RI, SD, WI, IL, MI, MN, NC
Registration pending:

VA
States not registered:

AK, CA, HI, MD, NY, WA
Canada Franchises: No
International Franchises: No

Q Financial Terms


Minimum Net Worth: $500,000
Liquid Capital Required: $100,000
Franchise Fee: $59,500
Royalty: 8.50%
Item 19: Yes
Average Number of Employees: 1-4
Visa Candidates: Yes
Passive Ownership: No
Semi-Passive Ownership: Yes
Home-Based: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes - 10% off the first territory

Q Support & Training

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes

Training:

Online Training support through software (1,000+ training videos with testing capabilities)
5 day corporate training session in Omaha, NE
Onsite training at franchisees location for 2 days
Detailed Pre training process typically lasting 7 weeks (remote)
Support:

Grand Opening support and additional robust online training platform
On-going weekly/monthly support and field assistance
Central purchasing
National Call Center
Sub-Contractor Recruitment
Traction / EOS Process (See Gino Wickman!)
Technology tools
Full marketing support
Preferred vendors providing products at discount
AND MORE!

Q Ideal Candidate

Enjoys Building and Developing Teams
Positive, Optimistic
Values Leadership and Personal Development
Empire Builder Mindset
No Construction or Roofing Experience Preferred

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  • Price Range $214,491 - $319,991
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