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MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, lifestyle burgers, hand-cut French fries, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company takes the type of burger you’d enjoy in a fine-dining establishment and serves it in a fun, family-friendly environment!

MOOYAH has been named to Entrepreneur Magazine’s Franchise 500 list, Entrepreneur Magazine’s Top 200 Food Franchises, QSR’s Best 6 Franchise Deals, Franchise Times’ Fast & Serious list of the Smartest Growing Franchise Brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year for the last ten years.

Want to know our secret recipe for all this success? Let’s start with our simple menu, seasoned with a strong focus on food quality, and topped with our seriously FUN brand personality. Throw in an industry-leading franchise support program, and you’ll start to realize why our unit economics are strong, and more importantly, why MOOYAH Franchise Owners have fun running their businesses!

Q Franchise Background

First Unit Franchised: 2007
Franchised Units: 78

Franchises Awarded: 95

Company Owned Units: 3
States Registeration Intentions: All States
Canada Franchises: No
International Franchises: Yes

Q Financial Terms

Total Investment: $371,731 - $1,080,350
Minimum Net Worth: $1,500,000
Franchise Fee: $40,000
Royalty: 6%
Ad: 3%
Average Number of Employees: 20-25
Item 19: Yes
Visa Candidates: No
Passive Ownership: No
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes

Q Support & Training

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No
Training: New Franchise Owner and General Manager training takes place over two weeks in Dallas, TX. Over the training period, we provide 26 hours of classroom training and 175 hours of on-the-job training. The training will cover the MOOYAH culture, food safety and preparation, the Guest experience, marketing, purchasing and production, POS, data management systems, and everything needed to ensure the operational success of new Franchise Owners.

Q Ideal Candidate


Having experience in restaurants, food service, or retail is an advantage, but not essential to being approved as a new MOOYAH Franchise Owner. However, a passion for high-quality food and excellent customer service is!

So what are we really looking for when we are evaluating potential Franchise Owners? Here’s the cheat-sheet we stole off the President’s desk. Secret’s out!

Hospitality Gene They genuinely like people and people like them. They get pleasure out of serving their Guests, their employees, and their communities. They are family-oriented and want to provide a welcome environment for all.

Growth and Business Minded They have worked in the corporate world or owned their own business and know how to manage a budget, maintain a P&L, and manage inventory and costs to maximize profitability. They have a long term strategy for growth.

Leadership Skills They know how to motivate, engage, and manage a team, often coming from prior business experience, military training or athletic/coaching backgrounds

Problem-Solver They are nimble and think quickly while on their feet and on the go. They find solutions to problems quickly and efficiently to ensure a highly satisfactory experience for everyone, no matter the size or scope of the problem.

Passionate & FUN They are passionate about our products, our experience, their team members, and Guests. They really do have to love burgers, fries & shakes and everything the brand stands for to be truly successful, and most importantly, they want to have fun in everything they do.

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  • Price Range $371,731 - $1,080,350
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