Founded in 2017 as a boxing-inspired group fitness concept, Rumble delivers 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags. The company was started in Chelsea in New York City and has since expanded into Los Angeles, Washington DC, Philadelphia, Palo Alto, and San Francisco, with a Chicago location coming soon.
At Rumble we believe the hour we spend working out can inspire the other 23 hours of our day. We believe hard work can put on some party pants and shake its hard-working ass. We believe in sharing our good vibes and energy with the world, and that in many ways, it’s our most important offering. And more than anything, we believe in each other.
At its epicenter, Rumble is a collection of the most inspired and inspiring fitness instructors on the planet. Impressive athletes in their own regard, they step onto the podium at Rumble as part DJ, part motivational speaker, and complete Master of Ceremony. The 45 minutes that follows is an awesome orchestration of a workout engineered to the beat of custom hip-hop and house mash-ups. The music, the lights, the program, and the collective heartbeat of the room all come together as if it was a collaboration from the beginning – as if Cardi B. wrote this song, for this moment, for you, to run this like cardio.
It’s group fitness for the individual. We believe in the power of coming together to fight for a collective goal, but we also celebrate what it means to be unique. Rumble was created to shake up the stale norms of the group fitness world, and we remain committed to less cheesy fitness and more authenticity. Let’s be real. Let’s be powerful. And let’s do it all with some style and grace.
This Rumble approach includes:
THE WORK
10 rounds, 2 fists, ZERO experience necessary.
No matter your fitness level, we squad up and Rumble together.
THE VIBES
The 10-round, 45-minute fight is evenly divided between two styles of training. Half of the class is spent exploring the skills and drills of boxing, and the other half is spent on the transformative power of resistance training.
THE ANTHEM
How you fight is how you live. We all have things we’re fighting for in this life, and Rumble is an opportunity to battle prep. We all need courage, determination, focus, and stamina. These are the skills we aim to develop because that’s what it truly means to be a fighter.
Business Model
● The Experience
o Rumble is a collection of the most inspiring fitness instructors on the planet. they step onto the podium at Rumble as part DJ, part motivational speaker, and complete Master of Ceremony. The 45 minutes that follows is an awesome orchestration of a workout engineered to the beat of custom hip-hop and house mash-ups. The music, the lights, the program, and the collective heartbeat of the room all come together as if it was a collaboration from the beginning
● The Membership Based Structure
o No Contracts, No long-term Commitments, No Accounts Receivable
o Reoccurring revenue model
o Revenue is generated an EFT Membership model
● Simple Human Resources…. Not Labor Intensive
o Semi-Absentee, fewer but more passionate employees
o 1 Instructor to 50 client ratios
● 5 – 8 Classes offered each day with a variety of options
● Modern Design in a +/-2000 sq. ft footprint
Franchised Units: 400+ sold & 80+ open locations [Xponential Fitness wide system - 3,000+ studios open/ 6000+ sold]
Company Owned Units: 0
States Registered In: 2023 FDD Filed
Canada Franchises: No
International Franchises: No
Minimum Net Worth: $500,000
Franchise Fee: $60,000
Royalty: 7%
Item 19: Yes
Average Number of Employees: 5
Visa Candidates: Yes
Passive Ownership: Yes - Semi-Absentee Ownership: The franchisee will need to hire a general manager for day-day operations.
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: No
Xponential Fitness is the largest curator of the best fitness & wellness brands across every vertical of boutique fitness. With more than 25 years of boutique fitness franchising experience within each brand, Xponential Fitness has the resources and network to ensure continued growth and support for our franchise partners.
Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training:
Franchisor support: initial training, on-going support, help lines, field support, annual meetings, advertising, central purchasing, etc.
Strong Starts
o Site selection and lease negotiation
o Studio construction management
o Franchisee Training - 3-day training
o Initial hiring visit & Grand opening visit
Ongoing Support
o Monthly proactive support calls to track business progress & provide new strategies
o KPI training
o Turnkey annual marketing calendar
o Ongoing marketing support
Real Estate and Construction Support
o Exceptional National Broker Relationships
o Site Evaluation
o Site Selection
o Lease Negotiation
o Lease Review
o Architecture
o Engineering
o Construction Management