As the nation’s first wellness-focused membership-model grooming franchise, Scenthound is pioneering a new frontier of dog care within the booming $136B U.S. pet industry.
Scenthound has unprecedented market potential because it serves an historically underserved market: the 90% of dogs that don’t need haircuts. That said, our services are designed to improve the health and longevity of all dog breeds through a routine care schedule in five core areas of maintenance: Skin, Coat, Ears, Nails and Teeth.
The low cost but high profit membership-based recurring revenue model is amplified with “as-needed” add on services — nail grinding, barber-style haircuts, facial scrubs, etc. — and products to maintain health between visits.
COVID-19: We are deemed an essential service and have had NO interruption of service during the pandemic. In fact, our business has continued to grow and we have had record months in revenue.
Franchised Units: 270 awarded
Franchise Owned Units: 93 franchise locations open and operating
Company Owned Units: 5 open and operating
Estimated Openings in 2024: 70
States Registered In: All except WA, HI, SD and ND
Current Development Focus: Nationwide
Canada Franchises: No
International Franchises: No
Minimum Net Worth: $500,000
Franchise Fee: $49,900 (multi unit discount available)
Royalty: 6%
Ad: 1.5% national, 5.5% local
Average Number of Employees: 6-12
Item 19: Yes
Visa Candidates: No
Passive Ownership: Semi-absentee over time
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes (10% off first franchise fee)
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No
Training: Combination of remote, online, at corporate and in Scenter
REMOTE: 8 hours with our Learning Management System and 4 hours of webinar-based training on Marketing and Systems
LIVE JUPITER, FL: 5 days of franchisee training and 4 days of trimmer (groomer) training
ON-SITE: 3 days of PreOpening support
VIRTUAL: monthly and quarterly webinar-based training
ANNUAL CONFERENCE
Real Estate and Construction support from day 1
Robust LMS for employee training
Marketing strategy and tactics, including presale
Management training: best practices and key performance indicator benchmarks
Regular meetings with a franchise business coach
POS, add-ons, retail sales training
Equipment operation and maintenance
Strong leadership/team building & management
Inspired by our mission and aligned with our core values: dog first, one pack, bring love, seek growth and make a difference
Competitive, communicative, coachable
Meets minimum financial requirements: $150,000 liquidity and $500,000 net worth for a single territory
NO INDUSTRY EXPERIENCE REQUIRED
Can be executive, semi-absentee or owner-operated model