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Combining fast casual, wood-fired pizza with a self-pour taproom wall is creating an amazing buzz for Smokin’ Oak Wood-Fired Pizza. 

We’re redefining the Guest experience in fast casual pizza:

  • We roast our meats in the wood-fired oven every morning
  • We hand chop all of our vegetables fresh throughout the day
  • We make our own sauces and of course, our own dough
  • So fresh, we don’t have freezers in our restaurants and the only cooking utensil we use is the wood-fired oven

The self-pour taproom is truly unique to a fast casual pizza concept.  The Guest orders their food, starts a tab, gets an RFID enabled bracelet and then go to the taproom wall (20 – 50 taps depending on the location).  There, they can choose from domestic and craft beers, wines and even mixed cocktails (varies by location).  They can choose to pour an ounce or a pint.  They’re charged by the ounce, and they cash out with the cashier at the end.  

This is an amazing model for both Cost of Goods Sold and Labor.  Our COGS on food is 15 – 17%, and margins on alcohol is 80%. We cross train our Team on all positions, keeping labor cost low, and because the taproom wall is self-pour, the labor required to run the wall is minimal.  

We have a great Item 19 and have great franchise validation.  

In 2022, we were named a Top Brand in the Fast Casual Top 100 Movers and Shakers list.  In 2023, we made the top 3 in the Emerging Brand Category in Pizza Today, and were honored at the annual gala at the 2023 International Pizza Expo!

Using RFID Techology to Enhance the Guest Experience with the Taproom Wall:

Q Franchise Background

A cross between fast-casual and sit down dining but at a fast-casual price point, Smokin’ Oak Wood-Fired Pizza is one of the originators and innovators of the fast-casual wood-fired pizza concept. At Smokin’ Oak Wood-Fired Pizza, we make our proprietary dough every day, we roast our own meats, and we even chop our own fresh vegetables. In fact, our food is so fresh we don't even have a freezer.
Established: 2009, franchising since 2017
First Unit Franchised: 2017
Franchised Units: 8 open, 3 under construction
Company Owned Units: 1
Quick-Fire Facts
Upscale Fast Casual Atmosphere
Artisan Hand-Made from Scratch Pizzas baked in a 900-Degree Wood-Fired Oven
Self-pour taproom enables Guests to pour their own drink, choosing from a wide variety of beers, wines and mixed cocktails (varies by location)
Open Floor plan Experiential Customer in Restaurant Dining
Sit Down Dining at a Fast Casual Price Point
Strong Item 19: 19.4% COGS, 20.1% Net Margin
Franchising for 4 Years, Available markets
Strong Training Program
Local neighborhood feel with true Italian Cuisine authenticity
Staffing:
12-18 Total Employees (mix of FT/PT)
Cross-Training: All team members are cross-trained on multiple positions, which helps reduce labor
costs and increase efficiencies.
Staffing Levels: The total number of employees required for each shift varies from 2-3 for slower periods
to 6-9 for busier periods.
States Registered In:

1. Alabama

2. Alaska

3. Arizona

4. Arkansas

5. Colorado

6. Connecticut

7. Delaware

8. District of Columbia

9. Florida

10. Georgia

11. Idaho

12. Iowa

13. Kansas

14. Kentucky

15. Louisiana

16. Maine

17. Massachusetts

18. Michigan

19. Minnesota


20. Mississippi

21.. Missouri

22. Montana

23. Nebraska

24. Nevada

25. New Hampshire

26. New Jersey

27. New Mexico

28. North Carolina

29. Ohio

30. Oklahoma

29. Oregon

30. Pennsylvania

31. South Carolina

32. Tennessee

33. Texas

34. Vermont

35. West Virginia

36. Wisconsin

37. Wyoming

Canada Franchises: No
International Franchises: No

Q Financial Terms

Minimum Net Worth: $150,000
Franchise Fee: $49,500
Royalty: 6%
Ad: 2%
Average Number of Employees: 14
Item 19: Yes
Visa Candidates: Yes
Passive Ownership: Yes (Semi-Passive)
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes

Q Support & Training

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No

Up to 10 days of on-site training before, during and after grand opening.



Support:
Initial Training: Two weeks of comprehensive training for you and your General Manager (if applicable) at our flagship restaurant.
Grand Opening: Our Franchise Support Team provides up to 10 days of onsite support before and after your grand opening, assisting in all aspects of your franchise business.
Comprehensive Operations Manual: The Manual addresses every aspect of the franchise business, from Daily Operations to Human Resources to Advertising & Marketing.
Staff Training:
Staffing Plan, Recruiting, Hiring and Training Protocols
General Manager Training / Access to Manager Search Firms
Additional staff training during our onsite support visit at your franchise location
Real Estate Support:
Market research, competitive analysis, and site selection assistance provided by our national real estate
company
Lease negotiation advisement and recommended lease guidelines

Q Ideal Candidate

<• Business owner looking to diversify their portfolio
• Looking for “pride of ownership” model
• Great management skills
• Passion for food and people
• No restaurant experience required

Your request has been submitted successfully.

  • Price Range $372,620 - $892,313
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