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CEO and President, Matt Smith developed Snooze Mattress Company in an effort to place emphasis on the body’s need for a good night’s rest.

In an effort to build the best option for sleep, Smith partnered with the right people to incorporate Dream Mapping technology. This is the same technology used by the Mayo Clinic. It helps find pressure points through thermal technology to design optimal sleeping conditions. Launched in 2019, Snooze Mattress Company has created a brand new experience for customers seeking a new sleep experience. Snooze is a sleep store, rather than a mattress store, placing value on the customer over the transaction. Snooze has partnered with the largest sleep and furniture brands in the world, Tempur-Pedic, Ashley, Sealy, Stearns & Foster, and more.

The brand is all about selling sleep through technology. Sleep coaches are highly trained health and wellness professionals who wear silk pajamas, have pillow fights, but understand the power of sleep and take the customer’s needs very seriously.

Snooze is looking to expand to over 1000 locations within the next 7 years.

Q Franchise Background

First Unit Franchised: 2021
Franchised Units: 33
Company Owned Units: 2
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, California - CA, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, Virginia - VA, West Virginia - WV, Wyoming - WY
Canada Franchises: No
International Franchises: No

Q Financial Terms

Total Investment: $200,000 to $400,000
Minimum Net Worth: $250,000
Franchise Fee: $49,900
Royalty: 5%
Ad: 1%
Item 19: No
Average Number of Employees: 2 Low employees, high profit margins, no food spoilage or annoying gym rats
Visa Candidates: Yes
Passive Ownership: Yes
Home-Based: No
B2B: Yes
Master Franchise Opportunities: Yes
Veteran Discount: Yes

Q Support & Training

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training:
One week at headquarters. Robust online courses at proprietary Snooze University. Daily rally calls. Training with partners, such as Tempur-Pedic. Yearly conference. Dedicated account manager for each location.

Q Ideal Candidate

Grit
Be Coachable
Value Culture

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  • Price Range $200,000 - $400,000
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