Squeeze Claimed
Squeeze Franchise For Sale
Squeeze is the brainchild of Drybar Founders, Michael Landau & Alli Webb, and led by Drybar’s former VP of Marketing , Brittany Driscoll. In partnership with award-winning architect Josh Heitler, and Drybar Creative Director, Cam Webb, our team is disrupting an outdated industry and creating A Way Better Massage Experience!
Squeeze was created because we love getting massages, but felt there were two limiting options to choose from: affordable discount chains offering subpar customer experiences, and high-end spas and hotels charging over $250 for a massage, making a routine experience unattainable for most. Frustrated by the current options, we created the brand and experience we were longing for.
Our revolutionary app-based booking and payment platform simplifies the process, making scheduling, paying, tipping, and rating easy, peasy, Squeezy. Your personalized preferences give you total control over everything from pressure to in-room settings like lighting and sound and are saved to your account so your massage therapist knows exactly what you want, each and every time. Each massage includes deep tissue, heat therapy and aromatherapy at no additional charge. Similar to Postmates and Uber, after a Squeeze massage, instead of dealing with a clunky, stressful checkout process, you simply float out with the ability to tip and rate your therapist at your leisure.
Squeeze has over 100 5-star reviews on both Google and Yelp, over 15,000 5-star therapist reviews via our app (which also has a 5-star rating in the app store), an NPS of 82 (higher than Apple, Starbucks, Southwest, and Nordstrom!) and 9/10 therapists would recommend Squeeze as a great place to work.
We’re focused on partnering with culture-first, experience-driven franchisees that will dedicate their efforts in helping us build The Feel Good Revolution.
Franchise Background
Franchised Units: 98
Franchise Units Open: 10
Company Owned Units: 1
States Registered In: ALL, but ND & SD.
Canada Franchises: No
International Franchises: No
Financial Terms
*minimum of 3 unit investments
Minimum Liquidity: $450,000
Minimum Net Worth: $1.5M
Franchise Fee: $150,000 (representing 3 units)
Royalty: 6% of net sales
Ad: 2% of net sales
Average Number of Employees: 25-30
Item 19: Yes
Visa Candidates: No
Passive Ownership: Yes, Semi-Absentee after business is established (6-12 months), but OWNER OPERATED for first year or so.
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes, 10% off
Support & Training
Lease Negotiation Assistance: Yes
Recruiting Assistance: Training provided for Franchisee to recruit each specific employee.
Co-Operative Advertising: TBD
Training: We provide the following information and support to our Franchisees.
Help finding a location and negotiating the lease
Complete store design, development, and construction support services
Full integration with our customized online booking and POS systems
Cost-savings through utilization of our centralized Guest Services center
Comprehensive operations manual
Centralized Squeeze ‘media profile’ wired to each location
Marketing support and guidance including social media, public relations, digital marketing, and promotional materials
Comprehensive training in our Los Angeles flagship
Pre-opening training at the newly constructed shop
Training is broken out to support the hiring process and provide time appropriate information. All of the training is virtual via an online learning management system until the Shop Manager and Operating Partner/Franchisee attend two days of training in Studio City, CA.
120 days prior: Focus on recruiting and hiring the Shop Manager. Franchisee attends.
60 days prior: Focus on recruiting and hiring team, culture, policies, procedures. Franchisee and Shop Manager attend.
21 days prior: Focus on daily shop operations and local marketing. Franchisee and Shop Manager attend two days of training in Studio City, CA.
7 days prior: Set up shop, open/close procedures, train the trainer, and roleplay. Franchisee, Shop Manager, Maitre D’s, and Lead Therapist attend. Location is the Franchisee’s shop.
5-6 days prior: Policies/procedures, Squeeze flow training, how-tos, and roleplaying. All the shop team attends at Franchisee’s shop.
2-3 days prior: Friends and family soft opening.
Other Info: We are partnered with both Sabre & Sevan for the franchise real estate and construction process, so our Operating Partners can focus on business operations and training and be ready to open their doors and start earning revenue right out of the gate. Sabre provides expert support in the site-search and lease negotiation process to find the perfect location which fulfills these requirements: 1,700-2,700 square feet with 6-10 massage rooms.
Once the site is secured, Sevan leads the Franchisee through the entire process, from Due Diligence to Pre-Construction, Construction, and Post-Construction.
Franchisees receive a protected territory. Core guidelines on demographics are defined by:
10,000 households
$75k and up household income
100,000 total trade area population minimum
ITEM 19 information:
FDD includes the initial eleven months detailed P & L broken out by month, of the Studio City, CA corporate location. Key information:
Initial eleven months:
- Gross revenue: $1,548,092
- Member revenue: $697,122
- Service hours: 17,734
- Members: 963
Focused financials on the last three months of the eleven month period:
- Gross revenue: $548,920
- Member revenue: $293,882
- Net revenue/profit: $99,112
- Net revenue/profit %: 18.06%
Revenue in 2022: 1.7M
Ideal Candidate
Operational experience is key. An ideal candidate will have experience leading and growing a team, understand the importance of top rate customer service, and be visible within the community as a path to wellness.
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