Superior Fence & Rail Claimed
Superior Fence & Rail Franchise For Sale
Superior Fence & Rail is the first and only fence installation franchise in the United States. With over 100 physical locations, hundreds of employees and millions of feet of fence installed each year, Superior Fence & Rail is already one of the most recognizable fence brands in the industry. With proprietary technology that tracks potential clients from their initial contact with Superior, to estimates and installations, the Superior Fence & Rail opportunity can get franchisees off the ground running quickly.
Superior Fence & Rail offers clients the professionalism and comfort of dealing with a national branded entity while still enjoying a locally owned and operated experience.
The Superior Fence & Rail business model includes:
- Proven client acquisition and retention systems;
- Relationship with Home Depot developed by the franchisor where fence leads are referred to franchisees for installations
- Group buying power that provides a lower cost of goods on high-quality materials
- Increased margins through the ability to fabricate vinyl fencing in-house
- Very high AUV with the ability to expand from residential installation to multiple lines of service including commercial installation, product sales, access control, and fence staining.
Having started franchising in July 2017, Superior Fence & Rail is now servicing close to 50 markets in over 15 states. Superior’s system sales continued to grow rapidly throughout 2021 despite the COVID-19 pandemic. As Americans hunkered down at home, they increased investments in home improvement and Superior is well-positioned to take advantage of increased demand.
Superior Fence & Rail is backed by the resources and management depth of Outdoor Living Brands™, a successful exterior home services, multi-branded franchisor that has successfully scaled several home services franchise brands, including Mosquito Squad®, Outdoor Lighting Perspectives®, Archadeck® Outdoor Living, and Conserva Irrigation® to over 500 franchisees that have produced over $1 billion in retail sales.
Summary:
The First Fence Installation Franchise – Zero Major Competitors
Established franchise system in a fragmented industry, exceptional leadership team and Franchisee validation
Strongest Purchasing Power in the Industry + In-House Fence Fabrication
20-30% savings on materials, supply chain control, higher margins and simplified inventory of proprietary products
Sophisticated Operational Systems Designed to Make Franchisee’s Job Easy
Proprietary technology solution, business model diversification proven to scale
Franchisor Marketing Efforts Drive Leads
Digital marketing management paid by Zor in year one, commitment to reputation management and on-going Franchisee support
ROI Potential Unlike Any Other Service-Based Franchise Opportunity
Minimal investment, Franchisees averaging over $2.9M gross revenue
Superior Fence is a part of Empower Brands.
Franchise Background
Acquired by Empowered Brands.
Franchised Units: 210
Company Owned Units: 2
Canada Franchises: No
International Franchises: No
Financial Terms
Minimum Liquidity: $50,000
Franchise Fee: $59,500
Registered in non-registration states
Royalty: 6% to 4% - declining tiered royalty rate based upon gross sales targets
Ad: 1%
Item 19: Yes, 8 page summary showing Franchisee average gross sales at $2.8M in 2022!
Average Number of Employees: 3-6 to start
Visa Candidates: Yes
Semi-Absentee Ownership: Yes
Home-Based: No
B2B: Yes but minimal, primarily B2C
Master Franchise Opportunities: No
Veteran Discount: Yes (15% off first territory franchisee fee - higher than industry average, Founder is a Veteran)
Support & Training
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: No
Training:
Franchisee training and support is delivered by a smart, enthusiastic and engaged team. Our new franchisee training approach includes:
Quick Start Program
Two-week Classroom and In-the-field Training
Quick Start Program
Superior Fence & Rail has developed a Quick Start Program to assist new franchisees to prepare to launch their business and get off to a fast start. There are approximately 200 specific tasks that are part of the Quick Start Program that are initiated immediately after signing a Franchise Agreement and before the franchisee attends classroom and field training.
The company uses the software tool, Teamwork®, to coordinate and sequence these critical launch tasks with new franchisees in order to make sure that the new operator has taken care of all of the details in order to have their business fully operational upon the completion of training. Regular meetings with the assigned Quick Start Coordinator ensure that progress is made each week in preparing the franchisee to launch their Superior Fence & Rail business.
New Franchisee Training Program
Blend of online and up to four weeks of onsite training in Jacksonville that covers all aspects of the business - sales, installation, administration, and production. Post-launch, a dedicated Business Coach spends a week with the Franchisee in their market to continue training and support.
Ideal Candidate
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