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The Bar Method is an elevated boutique fitness experience that delivers low-impact and high-result workouts; No other barre is more scientifically precise and expertly guided to deliver results. We exist to equip and empower people of any age, body type, and ability to pursue the strongest, healthiest version of themselves.

There has been a culture shift, on a global scale, towards health and wellness. Over the last couple of years, fitness has come back not only as essential for combatting illness faced during the pandemic, but also as a key means to building holistic wellness. According to research from IHRSA, The Global Health & Fitness Association, and MindBody, 1. boutique fitness studios are projected to grow 450% by 2028, 2. barre was listed in the top 5 workouts, and 3. More than 1/3 of Americans said they prefer low impact workouts given the ability to generate strength without risk of injury.


The Bar Method was founded in science and that continues today with physical therapists who help guide our innovation. Our best-in-class teacher training program masters the science of the workout and the art of teaching, which is demonstrated in brilliant choreography, personal observation and guidance, and helping clients be their absolute best in and out of the studio.

As part of the Self Esteem Brands family of brands, franchisees can expect comprehensive initial and ongoing training for both them and their instructors in class formats, retails sales, real estate and construction, staff management, marketing, business planning, and every other aspect of the studio business.

The Bar Method has tremendous white space opportunity – 80 studios currently open from coast-to-coast in 20 states and British Columbia and a footprint goal of 450+ locations. Our beautiful small-footprint studios, 1,750 sq ft, our low-staffing model, 4-8 employees, our industry-leading Teacher Training program, and our variety of class formats set The Bar Method up for success.

Let’s get barre-ing – TOGETHER!

Q Franchise Background

First Unit Franchised: 2008
Franchised Units: 76
Company Owned Units: 1
States Registered In: ALL except registration states until 2024 FDD is approved: MD
Canada Franchises: Yes
International Franchises: No

Q Financial Terms

Total Investment: $386,523 to $537,264
Minimum Net Worth: $350,000
Single Unit Franchise Fee: $42,500
Franchise Fee for each additional unit: 2 locations: $75,000 / 3 locations: $97,500 / Additional locations: $27,500
Royalty: 6% of gross revenue
Ad: 2% of gross revenue
Other Fees: $299 tech fee
Item 19: Yes
Average Number of Employees: 4-8
Visa Candidates: Yes
Passive Ownership: No
Semi-Passive Ownership: No
Specify: Our lean staffing model allows a fully staffed studio to be run by an operator with a minimum of 3 instructors upon opening and an ongoing average of 4-8 instructors. At The Bar Method, our process to support recruiting and hiring instructors combined with our best-in-class instructor training program drives healthy instructor retention rates. If an owner has a desire to be an absentee owner, some franchisees choose a staffing model that support their budget and goals wherein they may have a combination Front Desk Manager, Sales Manager, Social Media Manager, Teacher Manager – all of this is preference based and completely optional.


Home-Based: No

B2B: No

Master Franchise Opportunities: No

Veteran Discount: Yes ($38,0250)

Q Support & Training

Specify: Self Esteem Brands currently utilizes third-party lending partners to educate and assist franchisees when determining the best funding option for their situation.


Site Selection Assistance: Yes
Specify: Our in-house real estate team utilizes best-in-class analytics tools and local broker partners to identify the best sites in partnership with the franchisee. Not only does this working team analyze where our target consumer lives, works, and shops, but also analyzes sites that possess the appropriate access, parking, signage, and more. Our team engages in detailed market discussions and key opportunities, coordinates and schedules potential site tours, and helps source off-market deals. This team helps assess, approve, and negotiate real estate deals.


Lease Negotiation Assistance: Yes
Specify: Upon the franchisee reviewing the site packages, our in-house real estate team assists with letter of intent negotiations. The team has experience reviewing hundreds – if not thousands – of sites and are invaluable in advising franchisees on their real estate.


Recruiting Assistance: Yes
Specify: Franchisees partner with their Franchise Business Coach (FBC) to build their recruiting, hiring, and staffing strategy. The FBC will guide the franchise on where and how to recruit, best practices for hiring, and build a staffing plan to meet the needs of the business. A staffing advantage at The Bar Method is that our classes are taught by world-class instructors who are trained in-house. Ultimately, staff will join The Bar Method with built-in training and will stay longer than a typical instructor.


Cooperative Advertising: No


Training:
The Bar Method’s new franchisee training program educates owners on everything they need to know to successfully run a franchise, everything from real estate to operations, construction, finance, from human resources to sales and marketing.


While franchisees are not required to be instructors, they may choose to become an instructor, or maybe they are already certified. Our Franchise Agreement includes three (3) Teacher Training enrollments. Our teacher training consists of 4 parts: pre-training, classroom hours, post training, and certification, and is structured with virtual, self-study, and in person experiences. After teachers are trained, they become part of our continued education program, what we call CEC. This means there will be lots of opportunities for teachers to continue to grow, learn and evolve well past their initial Bar Method certification. Our Teacher Training program is mandatory for all Bar Method instructors.
We also provide training for a franchisee’s teaching staff. We will assess your training needs and discuss teacher recruitment, interview/audition strategies, and more to ensure you open with a strategic, staffed class schedule.

Our Learning Management System helps franchisees and their staff continuously grow – virtually, saving on travel expenses.

Special instructions/notes: While a digital class offering will never replace the connection of an in-studio experience, our Bar Online virtual classes provide an opportunity for your clients to experience The Bar Method and our five class format, in the even that they are not located near a brick and mortar studio.

Q Ideal Candidate

Your request has been submitted successfully.

  • Price Range $386,523 - $537,264
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