The Designery Claimed
The Designery Franchise For Sale
Business Description (30 Second Elevator Pitch):
We are a turnkey full-service studio design, build, and installation solution – for homebuilders, contractors and residential home owners. We create spectacular kitchens, bathrooms, and closets from design and sourcing to installation using a collaborative, customer-focused approach.
Industry Stats:
● $340+ billion U.S. Home Remodeling Market in 2020 with an expected 4.1% CAGR from 2021-2027
● Rising median age of U.S. homes with nearly half built before 1980, and 38% before 1970
● 4.6% annual increase expected in demand for kitchen cabinets to 101.8 million units worth $17.3 billion by 2023
Brand Differentiators and Competitive Advantages:
● Full-Service, Design Studio, Build & Installation for Kitchen, Closet & Bath Solutions
● Interactive, Contemporary Design Center
● Custom Look for an Affordable Price
● Superior Supply Chain Logistics & Economics
● Mix of both B2B and B2C Customers
● Exceptional Value for Customers
● Optimal Profitability for Owners
Franchise Background
Owner/Territory Details:
Number of Franchise Owners: 18
Number of territories currently operating: 20
Number of territories currently sold but not open: 17
Number of founder owned territories: 4
Company Owned Units: 0
Registration Details:
States available: All FTC non-registration states and FL, GA, IL, IN, KY, LA, MD, ME, MI, MN, NE, NY, NC, ND, RI, SC, TX, UT, VA, WI
States NOT available: CA, HI
States filed and pending: CT, SD
Canada Franchises: No
International Franchises: No
Financial Terms
Minimum Net Worth: $200,000
Franchise Fee: $54,900
Royalty: 5% - 7%
Ad: 1%
Item 19: Yes
Average Number of Employees: 3
Visa Candidates: Yes
Passive Ownership: Yes
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes, $5,000 off the initial franchise fee
Support & Training
Lease Negotiation Assistance: No
Recruiting Assistance: No
Cooperative Advertising: No
Training and support program details:
Initial Training consists of approximately 5 days of training to be held at our office and other location(s) designated by us near Charlotte, North Carolina at least 7-30 days prior to your opening. We may provide on-site follow-up training, as needed, to be conducted four (4) to six (6) weeks after your Franchised Business opens for business.
32 Hours of Classroom Training:
Welcome & Culture
Services, Products & Materials
Compliance & Royalties
CRM
Design Software
Sales Process
Staffing & Store Management
Market Introduction Program
Contractor Referral & lead Generation
Marketing
Studio Setup & Design
Subcontractor & Local Vendor Management
Owner Support:
Retail Buildout Assistance
Comprehensive Training
Lead Generation & Marketing
Administration, Time Management, and Efficiency Coaching
Remote, On-Demand Field Support
Cost for Training: $0 for three (3) representatives
Ideal Candidate
Some cabinetry and/or design knowledge
Cooperative, collaborative with strong leadership skills
Dedicated and hardworking
Excellent customer service, sales and communication skills
Contractors or Subcontractors
Natural Networkers
Family Teams
Veterans
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