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Join the nation’s largest personal training franchise, targeting high-income clients over 50. Each small, private studio (800-2000 sq ft) fits in office or retail spaces. Our unique model offers one-on-one training with trained exercise coaches, using cutting-edge fitness technology.

Catering to busy professionals and retirees, our average client is 55, seeking effective workouts without crowded gyms. With an initial investment of around $250k, low buildout costs (average of $20,000-$30,000), and affordable rents (Avg $3,900/month) enjoy strong returns.

Transform lives with just 2 weekly 20-minute sessions using exclusive equipment and personalized coaching. Progress is tracked for each client, ensuring measurable results. Become a part of The Exercise Coach and revolutionize fitness for an underserved market!

KEY TRAITS of the business model:

  • Investment Level: $161,682 to $382,986
  • Break-Even: units can reach break-even quickly with a relatively low number of members. Far below membership numbers required by even smaller gym concepts.  Typically in the 60-100 client range which can be achieved within the first 6 months in many cases. Claims made to educate consultants – not to share with candidates but they will hear this during validation.
  • Lifestyle opportunity: Owner-operator or Executive Ownership.  A majority of our franchisees are multi-unit developers.  We also have a decent number of very successful and satisfied owner-operators.
  • Exclusive Technology and Protected Territory Extends to this as well
  • Emerging national partnerships with Health Insurance Companies
Q Franchise Background

First Unit Franchised: 2011
Franchised Units: 306
Company Owned Units: 0

Registered in Non-Registered states, CA, IL, IN, MI, MN, ND, RI, SD, VA, & WI

Canada Franchises: No
International Franchises: No

Q Financial Terms

Total Investment: $161,682- $382,986
Minimum Net Worth: $250,000
Minimum Liquid Capital: $100,000
Franchise Fee: $49,500

Royalty: 6% or $1,000, whichever is greater. No royalties for the first month.
Average Number of Employees: 3-5
Item 19: Yes
Visa Candidates: No
Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes, 10% off first unit

Q Support & Training

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No
Training:
Franchisor Training Systems:

Initial training – 5 days classroom, 2 – 5 days observation, hands-on and onsite. Covers operations, sales and marketing, human resources, customer service. How to use technology. Pre-build-out training. Includes national personal training certification for all trainers/coaches.
Certification Process Online/Remote Training Available
On call support by the leadership team.
Tell your candidate during presentation two things: First, have them go to website and find Testimonial page and read through. Second, tell them they will not fully understand the how the 20 minute works without a trip to either Chicago or Houston!

Q Ideal Candidate

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Owner can either be the on-site operator or choose Executive model. Owner must be comfortable with managing people, strong customer service orientation, and should enjoy impacting the lives of the people that he/she serves. Must be committed to managing the marketing that helps drive awareness and bring in customers.

Does not require a high sales acumen.

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  • Price Range $161,682 - $382,986
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