The NOW Massage redefines relaxation with customizable massage services in an inspired setting. The membership-based model offers guests the chance to disconnect from the outside world and reconnect within. Celebrated for its ”best-in-class therapist training and perfectly styled, zen-beach-chic interiors,” (Forbes Magazine) see why The NOW stands out from other massage concepts and is the emerging brand to watch in the wellness business.
Starting in 2015, The NOW disrupted the massage space by connecting with the untapped 147m Gen Z and Millennial markets and serving them affordable luxury. With the social media following to prove it, influencers and celebrities frequent The NOW and press follows.
As a franchise broker, you’ll find an exceptional opportunity to introduce your audience to a best-in-class brand. Founded on the principle that in today’s digitally driven society self-care is a necessity, not a luxury The NOW offers franchise owners the opportunity to enjoy profits with a purpose, bringing an oasis for self-care to their local communities.
With a focus on scalability and convenience, our franchise model allows you to be a business owner, but not by yourself. Learn how our experienced leadership team, led by seasoned professionals, makes the franchising process seamless.
Join us in bringing The NOW Massage to new territories nationwide and start a profitable path to owning a piece of the 18B wellness industry NOW.
Market & Financial Translation:
Franchised Units: 160+ Licenses Sold, 64+ open
Company Owned Units: 4
States Registered In: All.
Deferral fee requirement in VA only.
Canada Franchises: No
International Franchises: No
Minimum Net Worth: $750,000
Minimum Liquid: $200,000
Franchise Fee: $60,000
Royalty: 6%
Ad: 2%
Average Number of Employees: 15-30
Item 19: Yes
Visa Candidates: Yes - Call to discuss.
Passive Ownership: No
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: No
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No
Training: real estate and construction support, on-going support and training, field support, franchise partner feedback, FAC in place, committee meeting with corporate, annual conference, marketing, pr and advertising support, influencer marketing support
Opening Support
site selection and lease negotiation
location construction management
franchise partner and manager training (digital + live)
influencer marketing
grand opening public relations
social & digital marketing
assigned managers manual
3 days in-store franchise partner learning modules
5 days onsite staff training with field consultant
modular and online training
Ongoing support
monthly support calls – to track business progress
weekly newsletters
online training modules throughout the year
Shared network benchmarking and key performance indicator tracking
2x yearly field support visits – bi annual review
turn key annual marketing calendar
localized marketing creative content
marketing support
Real estate and construction support
exceptional national vendors assist in every aspect of real estate
site evaluation
site selection
lease negotiation
lease review
architecture
engineering
construction management
turn-key builds
In addition, candidates should posess the ability to follow a proen system, exhibit strong people skills, and have demonstrated success in their current profession.
Liquidity Requirement: $200,000
Net Worth Requirement: $750,000