Positively Impacting Youth & Community Through Dance
Since 1999, Tippi Toes® Dance Company has been bringing a unique program of dance and creative movement to childcare centers, schools, play groups and various after school programs. Tippi Toes cheerfully provides children with a fun, positive and nurturing environment so they can experience the joys of dance, self-expression and movement. Classes are specifically designed to develop motor skills and body awareness while enhancing each child’s self-esteem. Our award-winning dance classes and original music have a remarkable impact on social and developmental growth. Classes fuel and develop imagination, critical thinking skills, and sharpen both cognitive and creative skills.
Tippi Toes has over 10 years of franchising success, establishing proven systems to impact communities across the country. The Tippi Toes mobile curriculum-based business allows business owners to launch quickly and experience low start-up costs. Our Tippi Toes curriculum is easy to learn, making it an excellent brand for business owners looking to work with the most adorable young customers, without an in-depth need for dance experience. Our dancers range from 18-months for our Toddler and Me to 12 years in our early Hip Hop classes.
Our territories are spacious allowing each franchise owner to impact their community, not feeling stifled by close competition. All franchise owners are provided with exceptional training to allow them to walk into a school and impress childcare directors, parents and staff from day one. All of our training tools can be found online on our “digital dance floor,” learning not only in-class information but also operations, staff training, sales, and onboarding. Everything you need to run and operate your franchise!
Our new franchisees are onboarded with training and opening support, market sales support, and a Franchise Success Coach to help each owner reach his or her goals. Tippi Toes corporate on-going training allows franchisees to stay up-to-date with all the newest material to help expand their business.
Competitive Advantages
Top 5 Selling Points
Franchised Units: 80
Company Owned Units: 1
Approved Registration States: IL, MI, ND, VA, WI, IN, MN, NY
Pending Registration in HI, RI, SD ,CA, MD, & WA
Pending Approval: CT, UT
Canada/International Franchises: No
Average Number of Employees: 1-2
Visa Candidates: Yes - must be English speaking
Semi-Absentee/Executive Model/GM Model Ownership: Yes
Home-Based: Yes - mobile business, use of others' facilities
B2B at first to establish partnerships, then B2C
Minimum Net Worth: $150,000 / Minimum Liquidity: $50,000
Franchise Fee: 1 Unit: $49,500 / 2 Units: $91,500
Royalty: 7% / Ad Fund: 1%
Item 19: Yes - 14 page Item 19 includes gross sales and student enrollment across 33 franchise loacations + P&Ls from 8 franchise locations showing average gross sales $284,635 and average revenue less disclosed expenses: $85,467 (30%) per location
Veteran Discount: Yes - 5% off initial territory franchise fee
Recruiting Assistance: Yes
Initial Training:
2.5 days in Phoenix, AZ
Day 1
Brand Immersion
Building a Team
Sales + Marketing
Software Tutorials
Wrap Up
Dinner
Day 2
Business Management
Qvinci Review
Business Planning
Next Steps
Selling Practices
On-Going Support
Elite support from our franchise team that has worked in the franchise for many decades.
Hands-on approach to helping our owners succeed
Step-by-step goal planning session with our franchise team
Weekly calls with a Franchise Success Coach to make sure each franchisee is hitting the target goals that have been set and that they have what they need to impact the community immediately
Annual conference to learn from others in the Tippi Toes system
Monthly strategy townhall meetings to share ideas companywide
Marketing Strategies:
Social Media
Tippi Toes focuses heavily on social media (Facebook, Instagram, and Twitter) to promote its classes, share photos and videos of its students, and post testimonials from satisfied parents. Social media can also be used to offer special discounts or promotions to new customers.
Partnerships with Schools and Community Centers
Tippi Toes partners with local schools and community centers to offer dance classes as an after-school program or as part of a community program. This can help reach a larger audience and generate more leads for the business. We often work with the schools to use direct marketing into the cubbies, email compaigns, and open houses to share our brand.
Email Marketing
Franchise owners have the ability to collect email addresses from existing customers and use email marketing to keep them informed about new classes, promotions, and events. This is an effective way to build a loyal customer base and encourage repeat business.
Events
Tippi Toes can host events such as dance recitals, birthday parties, and camps to attract new customers and showcase its services. Events can also be used to promote the business to potential partners, such as schools and community centers.