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At Trua, we specialize in narrowing down senior care facilities based on each client’s unique needs and financial constraints, taking the guesswork out of the placement process to provide a valuable service for families, social workers, and case managers. Our founder, Matt, brings 15 years of experience and has seen firsthand the stress caused by seniors being placed in unsuitable facilities. By conducting thorough clinical assessments, we ensure seniors are matched with the right facility from the start, relieving families’ stress and filling a critical industry gap.

As a Trua franchisee, you will be empowered to provide personalized, ethical, and knowledgeable placement services in your community, supported by comprehensive training to help you succeed and make a meaningful impact.

Q Franchise Background

First Unit Franchised: 2024
Franchised Units: 0
Company Owned Units: 1
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, South Carolina - SC, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, West Virginia - WV, Wyoming - WY
Canada Franchises: No
International Franchises: No

Q Financial Terms

Minimum Net Worth: $150,000
Franchise Fee: $50,000
Royalty: 8%
Ad: 2%
Item 19: Yes
Average Number of Employees: 3-5
Visa Candidates: Yes
Executive Model (Manager Run): Yes

Home-Based: Yes
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes; 10% off initial franchise fee

Q Support & Training

Site Selection Assistance: N/A - Home based
Lease Negotiation Assistance: N/A - Home based
Recruiting Assistance: Yes
Cooperative Advertising: No
Training:
1 week in person at headquarters in Cincinnati, OH to review systems, processes, QuickBooks, interviews, etc. Virtual training provided as needed. 1 week of training at the franchisee's location prior to launch; Ongoing training provided as needed.

Q Ideal Candidate

Your request has been submitted successfully.

  • Price Range $74,000 - $116,900
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