Waxing the City Claimed
Waxing the City Franchise For Sale
Waxing the City is a premier waxing franchise to make you feel nothing less than your very best in your own skin. Gone are the days of dark waxing rooms in the back of salons; Today’s waxing services have gone mainstream. We provide a superior wax experience with proprietary wax, techniques, and unparalleled service for women and men. Our highly trained Cerologists®, aestheticians and cosmetologists who complete our training program, are the ultimate pros at their craft.
Waxing is a repeat business; Hair growth occurs every four to eight weeks on average. People are often surprised when they learn that the global beauty industry generated an impressive $483B in 2020 and has the potential to expand to $716B by 2025. Waxing the City also operates in an industry with unprecedented levels of built-in demand. We all have hair that grows in places we don’t want it to, and it needs to be removed, which requires hands-on technical expertise.
Waxing the City lends itself very well to semi-absentee ownership, multiple units, and scaling the business in our small-footprint studios, 1,400-1,600 sq ft, with our low-staffing model, 4-6 employees.
As part of the Self Esteem Brands family of brands, franchisees can expect comprehensive initial and ongoing training for both them and their staff in client services, waxing techniques, product sales, real estate and construction, staff management, marketing, business planning, and every other aspect of the studio business.
Waxing the City has tremendous white space opportunity. With 150 studios currently open in 38 states, and 113 licenses sold in 2023 (50% of which were with the partnership with the consultant network!), 50 additional studios will open their doors in 2024, thus bringing us closer to our footprint goal of 1,200-1,500 locations.
Franchise Background
Current Number of Franchised Units: 150
Company Owned Units: 0
States Registered In: ALL states
Canada Franchises: Not currently
International Franchises: No
Financial Terms
Minimum Net Worth: $350,000
Single Unit Franchise Fee: $42,500
Franchise Fee for Each Additional Unit: 2 locations: $75,000, 3 locations: $97,500, 4 locations: $120,000, 5 locations: $150,000 Each additional location: $30,000 each
Royalty: 6% of gross revenue
Ad: 2% of gross revenue
Other Fees: $799 tech fee
Item 19: Yes
Average Number of Employees: 4-8
Visa Candidates: Yes
Passive Ownership: Yes
Semi-Passive Ownership: Yes
Details: Our lean staffing model allows a fully staffed studio to be run by a manager with 4-6 Cerologists®, which means owners can work on the business versus in the business. Thus, franchisees have more flexibility in their schedules, which means franchisees have the ability to open multiple studios. At Waxing the City, we are a multi-unit franchise concept - many franchisees own multiple studios – and we’re looking for franchisees who want to build businesses and dominate their local markets.
Home-Based: No
B2B: NO
Master Franchise Opportunities: No
Veteran Discount: Yes ($35,000)
Support & Training
Site Selection Assistance: Yes
Details: Our in-house real estate team utilizes best-in-class analytics tools and local broker partners to identify the best sites in partnership with the franchisee. Not only does this working team analyze where our target consumer lives, works, and shops, but also analyzes sites that possess the appropriate access, parking, signage, and more. Our team engages in detailed market discussions and key opportunities, coordinates and schedules potential site tours, and helps source off-market deals. This team helps assess, approve, and negotiate real estate deals.
Lease Negotiation Assistance: Yes
Details: Upon the franchisee reviewing the site packages, our in-house real estate team assists with letter of intent negotiations. The team has experience reviewing hundreds – if not thousands – of sites and are invaluable in advising franchisees on their real estate.
Recruiting Assistance: Yes
Details: Franchisees partner with their Franchise Business Coach (FBC) to build their recruiting, hiring, and staffing strategy. The FBC will guide the franchise on where and how to recruit, best practices for hiring, and build a staffing plan to meet the needs of the business. A staffing advantage at Waxing the City is that waxing services are provided by a professional, such as an esthetician, which is a career choice. Beauty schools are under pressure to help graduates find employment, so it’s a natural fit for Waxing the City to have relationships with beauty schools. Thus, the talent pool will contain candidates who went to school and received certification to become beauty professionals. Ultimately, staff will join Waxing the City with built-in training and will stay longer than a typical entry-level employee.
Co-Operative Advertising: No
Initial Training
Waxing the City’s new franchisee training program educates owners on everything they need to know to successfully run a franchise, everything from real estate to operations, construction, finance, from human resources to sales and marketing. We also offer training for a franchisee’s new employees. Once estheticians complete the Waxing the City training, we refer to them as Cerologists®. The Initial Cerology program is mandatory for any new employees who will be treating customers. It is a fully certified course that will prepare them to do all the right things we expect Waxing the City employees to be able to do. The training will be done virtually but also rolls into our train the trainer model, which will allow the future new hires to be trained by existing staff, as the business expands. Our Learning Management System helps franchisees and their staff continuously grow – virtually, saving on travel expenses. Our training programs are free to our franchisees and their staff.
Ideal Candidate
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