Waxxpot Claimed
Waxxpot Franchise For Sale
Every body is welcome at Waxxpot. We help everyone feel better about themselves by providing the smoothest skin possible. When our guests feel better about themselves, they feel better about Waxxpot and will visit more frequently.
The mission is simple – to make others feel better about themselves through fun, fast, and fanatical hair removal services. It is important for all of us to be passionate about what we do, kind in its delivery, and continue to strive to do it better. When we share this belief, clearly and consistently at all levels we all succeed.
We offer hair removal services from head to toe. From brows to Brazilians to everything in between.
We uphold uncompromising high standards while providing a healthy workplace environment. We make time to better understand our clients and team members to create an authentic brand connection and we value the importance of how personal and professional growth will positively affect our culture and the success of Waxxpot.
What is important to our guests?
- Convenience – located where your guests live and work.
- Price – competitive pricing allows our guests to maintain an affordable waxing routine.
- Time – provide quick results for the busiest of schedules.
- Quality – exclusive formulas, quality products and training deliver our guests with lasting results.
Competitive Advantages
- A refined approach to attract, retain, and reward the best aestheticians.
- Infrastructure, including our expertise in data-driven real-estate site selection, lease and construction Management insights, strong financial controls, operational support, and exclusively sourced specialty waxes.
- Simple booking process via Text, web, or phone.
- Marketing program focused on micro-targeting and drives First Time Guests to the store, proprietary CRM system that allows real-time tracking of customer data including recency, frequency, and monetary values by customer and service, customer retention technology including our exclusive text automation text platform that centralizes customer communication and manages campaigns to micro-targets, and our proprietary two-way text platform that allows our stores to respond quickly and always on Waxxpot’s brand voice.
Top 5 Selling Points
- Short timeline to cash flow positive: Quickly achieve cash flow positive with our proven pre-sales and grand opening playbook
- Recurring revenue: 70-80% of clients rebook next service
- Industry leading wax time: Brazilians are 15 minutes (30-50% less than time of competitors)
- Small footprint with low fixed cost: 1,200 – 1,600 sq. ft (4-6 treatment rooms)
- Weekly Coaching Calls: A standout feature designed to boost salon’s profitability and operational efficiency through personalized feedback
Franchise Background
First Unit Franchised: 2020
Industry: Out of Home Waxing
Franchise Units: 24
Affiliate Salons: 2
Company Owned Units: 13
Currently focused on US Development
Ownership Models: Owner-Operator & Semi-Absentee
Registered in Non-Registration States, MI, UT, & WI
Financial Terms
Franchise Fees:
1 Unit: $49,500
2 Units: $42,000
3 Units: $38,000
4 Units: $36,000
5 Units: $34,000
6 Units: $32,000
7 Units: $30,000 for all remaining
Royalty: 6%
Brand Fund: 2%
Item 19 Earnings Claims:
Average Revenue Across 12 Locations - Four Quartiles
75% of Reported Studios Showing 24%-39% Margins
First Quartile – Avg Revenue $1,104,618.21
Second Quartile – Avg Revenue $583,818.82
Third Quartile – Avg Revenue $445,213.45
Fourth Quartile – Avg Revenue $309,621.57
Average Number of Employees: Generally, 1-2 Front Desk receptionists & 4-6 Waxing Technicians (start-up staffing), with additional staff added trhough business ramp.
Passive Ownership: No
E2/Visa Candidates: No
Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes; 10% off initial fee
Support & Training
Recruiting Assistance: Yes
Confirmation Day Structure
2-Day event in Austin, TX
Initial Training
Owner Operations (virtual and onsite mix)
Owners HQ (virtual and onsite mix)
HR Compliance Modules (online)
Manager HQ (virtual and onsite mix)
Pre-Opening Management (onsite)
Owner Business Metric Training (onsite)
Pre-Opening Sales Training (virtual and onsite mix)
On-Going Support
Franchisee Business Reviews
Support in Creating Market-Wide Cohesion for Co-Op Initiatives
Detailed Report Reviews & Coaching
Bi-weekly Support Calls
Management Coaching & Mentoring
Virtual Meeting Support
Proactive Intervention on Operational Opportunities
90 Day Check-In & Store Compliance Visits
Marketing Strategies
360° Marketing Hub
Ideal Candidate
Business management skills
A passion for helping people and providing excellent service
A minimum net worth of $500,000
Liquid capital of $250,000
An understanding of sales and marketing
A willingness to take on new challenges
A passion for self-care and waxing services
True ideal would be someone/a group interested in multi-unit development
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