N/A
N/A
$114,262
$15,000
$373,431
Yes
The RSVP business model is simple: RSVP attracts affluent buyers to local businesses that advertise through us. With digital integrations for trusted ROI analytics, franchisees assist local businesses in harnessing the power of direct mail. We target homeowners that are most likely to purchase fine dining, home remodelling, professional landscaping, spa visits and other lifestyle and convenience products and services.
We're growing – and so are your referral fees! RSVP Direct Mail Advertising saw a 7.5% increase in our footprint last year. We're ready to keep the momentum going! The reason for our growth is RSVP’s direct mail advertising solutions targeted to affluent households’ work! We fit seamlessly within any smart marketers’ multi-channel (online and offline) marketing plan and since we provide one of the highest Returns on Marketing Investments (ROMI) our franchise members enjoy a 70%-80% annual client renewal rate. To show our appreciation for your years of support to Alliance Franchise Brands and RSVP Direct Mail Advertising, we're thrilled to offer an additional $10,000 bonus for any candidates that sign an RSVP franchise agreement between now and December 31, 2024. That translates to $40,000 for a single territory, and $15,000 for each additional territory! Below are just a few highlights of what your candidates can expect with RSVP and Alliance Franchise Brands.
Industry | Targeted Direct Mail Marketing | Year Started Franchising | 1998 |
Year Business Started | 1985 | Franchise Units Open | 57 |
Number of Company Units Open | 1 | Investment Range $ | $114,262 - $373,431 |
Franchise Fee $ | $15,000 plus territory fee $.60 per Qualified Household $30,000 minimum | Required Liquid Capital $ | $100K |
Required Net Worth $ | $250K | Royalty | 7% of Gross Sales |
Industry Size $ | Over $200 Billion Domestically including Marketing Services | Available in Canada/ Internationally | No |
SBA Registry? | Yes | VetFran/Diversity Fran | VetFran, DiversityFran and First Responders receive a 25% discount. Please note, consultants receive full referral fee |
Offer Group Health Insurance? | No | State Registrations | All States |
In House Financing? | Partial Available | Item 19 | Yes |
Hooks & Hangers
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Competitive Advantage
RSVP Direct Mail Advertising delivers their promotional appeals to the top third of households based on value. We deliver to the upscale.
Financial Terms:
Total Investment: $114,262 - $373,431
Minimum Net Worth: $100,000
Franchise Fee: $15,000 plus territory fee ($.60/ qualified household), min. $30,000
Royalty: 7%
Average Number of Employees: 0
Passive Ownership: No
Home Based: Yes
B2B: Yes
Master Franchise Opportunities: No
VetFran/Minority Discounts
VetFran, DiversityFran and First Responders receive a 25% discount.
Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Recruiting Assistance: No
Co-Operative Advertising: Yes
Support
New Franchise Member Training consists of one week of classroom training in Plymouth, Michigan and then one week of training with the Operations Director in the field
CRM platform
Ongoing training via webinars, conference calls, regional and national meetings
Dedicated team provides field visits, phone support, business, marketing and financial planning support
Intranet Website
National Accounts Program
Marketing support includes: nationally integrated brand websites, brand awareness and lead generation programs
Function of the Member/Franchisee
Sell lead generation tactics to local small to medium sized businesses (fine dining, home remodeling, professional landscaping, spa visits and other upscale products and services) that are interested in exposure to nearby, upscale households. You’ll target consumers that are most likely to purchase from the businesses that you represent.
RSVP is direct mail to the upscale!
Each client would represent a card in a deck with a recommended goal of 40-50 cards per deck
Ideal Candidate
Sales and Marketing Focused
Self-Motivated
Strong Business Acumen
Organized
Professional
Communicative
Entrepreneurial
Driven
Highly Social
Persistent
