Established
2016
Franchise Units
41
Minimum Investment
$169,700
Franchise Fee
$59,500
Total Investment Range
$178,700
Home Based
Yes
Description
Set the Stage is the largest home staging and furnishing sales franchise in the U.S., offering a recession-resistant business model with multiple revenue streams and fast scalability. Since launching in 2016, the brand has become a trusted name among real estate agents, homeowners, and property developers. Franchise owners benefit from proven systems and processes that allow them to start booking jobs in their first week of operation, making this one of the most accessible and profitable home services franchise opportunities available today.
What truly sets Set the Stage apart is its dual business model—over 50% of total revenue comes from furnishing sales. Franchisees purchase furnishings at wholesale prices and sell them at retail through staging projects, creating strong profit margins and continuous income. This unique structure means that Set the Stage is not just a staging franchise, but a full-fledged furnishing sales business. If you’re looking for a high-growth opportunity in the real estate and interior design industries with unmatched support and low overhead, Set the Stage offers the perfect platform for entrepreneurial success.
Background
Established: 2016
First Unit Franchised: 2022
Franchised Units: 41
Company Owned Units: 1
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, South Carolina - SC, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, West Virginia - WV, Wyoming - WY, Indiana - IN, Michigan - MI, Wisconsin - WI
Canada Franchises: No
International Franchises: No
Support Training
Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Recruiting Assistance: Yes
Cooperative Advertising: No
Training:
SET THE STAGE FRANCHISE SUPPORT
We provide extensive support in all aspects of business set-up, initial training, launching and on-going operational support. Our systems encompass everything a franchise owner needs for success including Marketing & Sales, Operations, Management, Financial Tracking, & Technology. Below are just some of the additional help we offer when launching a franchise:
- Assist with selecting a favorable warehouse location
- Assist with finding reliable furniture movers
- Assist with warehouse design, set up and inventory flow
- Assist with finding and hiring great team members
- Assist setting up presentation appointments at real estate brokerages and builders and investor associations
- Assist setting up staging consultations
- Assist setting up Set The Stage APP and inventory input
- Online training program for Staging Managers, Stagers, PLC Consultants, Project Managers and Movers
- STS Comprehensive Operations Manual including document templates, forms, marketing materials, etc.
- SET THE STAGE® Home Office offers continual offers continual business development support and additional training options.
- Regular Collaborative Meetings, Conferences and Retreats with STS Home Office and other Franchisee
SET THE STAGE CORPORATE ASSETS
● Deep wholesale discount furniture and décor distributors under the Set The Stage Buying Group
● Set The Stage National Trademark, Logos and Brand
● Exclusive Set The Stage APP
● Proprietary Operations Manual
Ideal Candidate
IDEAL SET THE STAGE FRANCHISE BACKGROUND & ATTRIBUTES
Our franchisees may come from a widely diverse array of backgrounds, ranging from stay at home moms to CEOs. They do not need to have design experience but at least one of the partners should have interest in interior design and furnishings. The following attributes would be valuable in the ideal candidates:
● Problem solver and can make quick decisions
● Organized in coordinating, scheduling and follow-up tasks
● Hard working, self-motivated and communicates well
● Friendly, displays a positive attitude, and enjoys working with professionals and team members
Financial Detail
Total Investment: $169,700 - $178,700
Minimum Net Worth: $150,000
Franchise Fee: $59,500
Royalty: 6%
Ad: 2%
Item 19: Yes - Multiple Full P&L's
Average Number of Employees: 1
Visa Candidates: Yes
Passive Ownership: No
Semi-Passive Ownership: Yes, Manager-run
Home-Based: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes (10%) $53,550