Description
Join the nation's largest personal training franchise, targeting high-income clients over 50. Each small, private studio (800-2000 sq ft) fits in office or retail spaces. Our unique model offers one-on-one training with trained exercise coaches, using cutting-edge fitness technology.
Catering to busy professionals and retirees, our average client is 55, seeking effective workouts without crowded gyms. With an initial investment of around $250k, low buildout costs ($20k-$30k), and affordable rents (Avg $3,900/month), enjoy strong returns.
Transform lives with just 2 weekly 20-minute sessions using exclusive equipment and personalized coaching. Progress is tracked for each client, ensuring measurable results. Become a part of The Exercise Coach and revolutionize fitness for an underserved market!
KEY TRAITS of the business model:
- Investment Level: $161,682 to $382,986
- Break-Even: units can reach break-even quickly with a relatively low number of members. Far below membership numbers required by even smaller gym concepts. Typically in the 60-100 client range which can be achieved within the first 6 months in many cases. Claims made to educate consultants - not to share with candidates but they will hear this during validation.
- Lifestyle opportunity: Owner-operator or Executive Ownership. A majority of our franchisees are multi-unit developers. We also have a decent number of very successful and satisfied owner-operators.
- Exclusive Technology and Protected Territory Extends to this as well
- Emerging national partnerships with Health Insurance Companies
Background
Year Business Started: 2000
Year Started Franchising: 2011
Franchise Units Open: 319
Company Units Open: 0
Registered in Non-Registered states - MI & WI
Pending Registration in - CA, HI, IL, IN, MD, MN, NY, ND, RI, SD, VA, & WA
Not Accepting Leads in MD
Canada Franchises: No
International Franchises: No
Support Training
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Initial Training
• Initial Training – 30-40 hours of online training on a learning management platform before in person training. Hire 3-4 weeks out, get coaches/manager remote certified before in-person training...
• 2 days of hands on fitness training in Chicago area training center for franchisee and manager/coaches. All other fitness training can be conducted in the local studio once opened
• Ongoing Video Catalog – continual creation of new training videos on all topics from fitness training to sales, marketing, coaching and operations.
• LMS (Trainual) constantly updated for ongoing training and coach support, highly active in on-going training
• 90-day ongoing business coaching for life of franchise - KPI-driven business coaching KEY to franchisee success and profitability.
Ideal Candidate
Function & Daily Tasks of the Owner-Operator
- Daily Studio Management and Coaching Clients
- Staff Management and Leadership, Hiring and Firing
- Selling Memberships and Onboarding New Clients
- Tracking Business Metrics (Leads, Conversions, Retention etc.)
- Managing Marketing and Financial Systems with Franchisor
Function & Daily Tasks of the Semi-Absentee Owner
- Managing Marketing and Financial Systems
- Weekly Staff Meetings
- Manage Lead Coach or Manager of Each Location
- Track KPI's weekly and hold Manager Accountable
- Interface w/corporate support team as needed.
Ideal Franchise Candidate
- No fitness experience required.
- The owner can either be the on-site operator or choose the Executive model. The owner must be comfortable with managing people, strong customer service orientation, and should enjoy impacting the lives of the people that he/she serves. Must be committed to managing the marketing that helps drive awareness and bring in customers.
- Does not require a high sales acumen - franchisor drives full lead generation and trains on sales and closing clients
- Looking for outgoing people, history of team leadership a must - looking for 'people people'
- Quiet, shy, or introverted types may struggle to engage coaches and clients. We do have very successful financial/engineer types but they are also outgoing and able to lead/inspire a team.
- High-meaning/purpose-driven candidates LOVE this model.
- Appreciation for long-term financial performance - takes 6 months to open, 3-6 months to get to B/E but at maturity it is a SIMPLE BUSINESS to MAINTAIN
Financial Detail
Investment Range: $161,682 to $382,986
Cash Investment: $100,000
Required Net Worth: $250,00
Required Liquid Capital: $100,000
Francise Fees: 1 Unit: $49,500 2 Units: $89,500 3 Units: $114,500 4 Units: $139, 500
See 2 Min. Drill for more
Royalty: 6% or $1,000, whichever is greater. No royalties for the first month
Brand Fund: 1% of Gross Sales
Item 19: Yes
Average Number of Employees:
• 3 FTE to start…
o 1 FT Manager (who also coaches clients)
o 2-3 Coaches (20-30 hrs/week each)
• Staff Up to Grow…
o 1 FTE Coach can handle about 40 clients
o So… 3 FTE can grow to 120+ members, 4 FTE to 160+ etc…
• Profile of Manager – Some fitness training and industry experience preferred, decent to high sales drive, personable, wants to help owner build. Consider offering bonuses to this position for the executive ownership model. No Management Experience required.
• Profile of Coaches – No fitness industry experience required. Warm, friendly, generally either younger, college or post-college student who has fitness education or passion, or older (late 30s-50) local from the community, stay-at-home mom, even some retired people who love the brand and want to train others.
• No Admin or Sales staff necessary – coaches handle all duties.
Visa Candidate: No
Passive Ownership: Yes
Home-Based: No
Business Model: B2C
Master Franchise Opportunities: No
Veteran Discount: Yes, 10% off first unit
