2013
36
$332,500
$60,000
$495,895
No
AKT (Anna Kaiser Technique) is a premier dance-based fitness franchise that offers a unique blend of cardio, strength, circuit, and toning workouts. Founded in 2013 by celebrity trainer Anna Kaiser, AKT has quickly become a leader in the boutique fitness industry. With a commitment to innovation and community, AKT provides a dynamic fitness experience that keeps members engaged and motivated. The franchise's immersive studio environment, complete with curated music and expert instructors, creates a compelling atmosphere that attracts a loyal clientele.
Unique Fitness Concept: AKT's combination of dance, strength, and interval training sets it apart in the crowded fitness market. This innovative approach appeals to a broad demographic, from fitness enthusiasts to those seeking a fun and effective workout.
Proven Business Model: With over 30 locations across the United States, AKT has demonstrated significant growth and brand recognition. The franchise's success is attributed to its strong operational support, effective marketing strategies, and a dedicated community of members.
Market Demand: The boutique fitness industry continues to thrive, driven by consumer preferences for specialized, high-quality workout experiences. AKT's focus on personalized service and community engagement positions it well to capitalize on this trend.
Scalability: AKT offers opportunities for multi-unit ownership, allowing franchisees to expand their business and increase revenue potential. The franchise's flexible model supports growth in various markets, from urban centers to suburban communities.
Established Year: 2013
Founder: Anna Kaiser, a renowned celebrity trainer and fitness innovator. Anna's background in professional dance and choreography influenced the development of AKT's unique workout methodology.
Franchise Units: As of 2023, AKT operates 36 locations across the United States, with 26 franchised units and 5 corporate-owned studios.
Ownership: AKT is a subsidiary of Xponential Fitness, a leading global franchisor of boutique fitness brands.
Market Presence in USA: AKT has established a strong presence in key markets, including California, New York, and Texas, with plans for continued expansion into underserved regions.
Industry Category: Health and Wellness, Fitness, Boutique Fitness Studios.
Site Selection & Lease Assistance: AKT helps identify ideal locations based on market research, demographics, and foot traffic. They also provide guidance during lease negotiations to ensure favorable terms.
Studio Design & Build-Out: Franchisees receive assistance with interior design, layout, and branding to create a consistent and welcoming studio environment.
Launch Planning: Detailed guidance on staffing, scheduling, and opening promotions to ensure a smooth studio launch.
Hands-On Studio Training: Comprehensive training at corporate locations or via in-studio sessions, covering class operations, scheduling, and workflow management.
Staff Training: Guidance on hiring, onboarding, and training instructors and support staff to deliver high-quality classes.
Member Management: Training on customer relationship management (CRM) systems, membership tracking, and retention strategies.
Operational Manuals: Franchisees receive detailed manuals covering daily operations, safety protocols, and standard operating procedures.
Branding & Local Marketing: Assistance with local advertising campaigns, grand opening events, and community engagement strategies.
National Marketing: Access to professionally designed campaigns and marketing materials from AKT’s corporate team.
Digital Marketing Support: Guidance on social media management, website optimization, email campaigns, and promotions to attract and retain members.
Fitness Programming: Access to AKT’s constantly updated workouts and fitness programs, with new content every few weeks to keep classes fresh and engaging.
Instructor Certification: Training and certification programs for instructors to ensure high-quality instruction and consistency across studios.
Workshops & Continuing Education: Opportunities to attend workshops, webinars, and training sessions to enhance knowledge and skills.
Dedicated Franchise Support Team: Continuous guidance from a team of experienced franchise consultants for operational, marketing, and strategic advice.
Performance Reviews & Feedback: Regular check-ins to review studio performance, analyze metrics, and suggest improvements.
Peer Network: Access to a community of other franchisees for knowledge sharing, collaboration, and support.
AKT seeks franchisees who are passionate about fitness, business-minded, and committed to delivering an exceptional boutique workout experience. While prior experience in fitness is helpful, it is not mandatory. The ideal franchisee combines entrepreneurial drive with a dedication to health and wellness. Here’s a breakdown:
Entrepreneurial Spirit: Franchisees should have a strong desire to own and grow their business, with the ability to manage operations and make strategic decisions.
Management Skills: Experience in managing staff, operations, or customer-facing businesses is advantageous, as it helps in running a smooth studio operation.
Financial Acumen: Ability to understand budgeting, cash flow management, and financial planning to ensure the studio remains profitable.
Fitness Enthusiast: A genuine interest in health, wellness, and fitness, and a desire to help others achieve their fitness goals.
Community-Oriented: Enthusiasm for building a loyal community of members through engagement, events, and personalized attention.
Commitment to Brand Values: Dedication to maintaining AKT’s standards, culture, and reputation in the local market.
Financial Readiness: Must meet the franchise’s financial requirements, which typically include a minimum net worth of $500,000 and liquid capital of $100,000.
Long-Term Commitment: Willingness to invest both time and money to grow the franchise and achieve sustainable success.
Strategic Thinking: Ability to select or work with AKT on the right location based on market demand, demographics, and competition.
Community Presence: Preference for areas with a high interest in boutique fitness studios or underserved markets.
Flexibility: Willingness to adapt to market trends and AKT’s operational model to maximize success.
Leadership & People Skills: Strong interpersonal skills to manage instructors, staff, and members effectively.
Motivated & Resilient: Ability to overcome challenges and maintain momentum during the initial stages of studio growth.
Innovative & Growth-Oriented: Interest in exploring ways to expand revenue streams, including special classes, events, or additional studio units.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $399,695 – $495,895 |
| Minimum Investment Required | $332,500 |
| Franchise Fee | Up to $60,000 |
| Royalty Fee | 7% of gross sales |
| Marketing Fee | 2% of gross sales |
| Working Capital | $10,000 – $40,000 |
| Infrastructure / Build-Out Cost | Included in total investment, varies by location and studio size |
| Expected ROI | Varies by location; typically 20–30% annual return after break-even |
| Break-Even Time | 18 – 24 months |
| Revenue Streams | Membership fees, retail sales, special classes/events, corporate packages |
| Franchise Units (USA) | 36 locations (26 franchised, 5 corporate-owned, 5 in development) |
