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Anytime Fitness Franchise – USA Overview

USA
Minimum Investment

$175,000

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Established

2002

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Franchise Units

2300

payments

Minimum Investment

$175,000

payments

Franchise Fee

$699

payments

Total Investment Range

$381,575

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Home Based

No

Description

Anytime Fitness is the world’s fastest-growing 24-hour co-ed fitness franchise. Known for its convenience, affordability, and supportive community, the brand offers members 24/7 access to thousands of clubs worldwide. Franchisees benefit from a scalable business model with recurring revenue, strong brand recognition, and streamlined operations.


Background

Founded in 2002 in Minnesota, Anytime Fitness quickly grew into a global fitness leader. It operates under Self Esteem Brands, offering a unique franchise model focused on small-format gyms that require less staff and are open round-the-clock. With over 5,000 locations in more than 35 countries, it’s a globally trusted name in health and wellness.

Support Training

Anytime Fitness provides extensive support to its franchisees, including:

  • Pre-opening training at corporate headquarters and local sites

  • Ongoing business coaching and operational support

  • Marketing assistance with national campaigns and local promotions

  • Real estate and site selection guidance

  • Proprietary management software

  • Access to a dedicated franchise performance coach


Ideal Candidate

The ideal Anytime Fitness franchisee is passionate about health and fitness, has a community-focused mindset, and demonstrates strong leadership. While prior fitness industry experience is not required, candidates should have:

  • Business acumen

  • A customer service-oriented approach

  • Financial stability and management skills

  • Desire to build a semi-absentee or owner-operator model


Financial Detail

  • Franchise Fee: $42,500

  • Total Investment Range: $381,575 – $783,897

  • Minimum Liquid Capital Required: $175,000

  • Royalty Fee: $699/month (fixed)

  • National Advertising Fee: $600/month (fixed)

  • Franchise Units in USA (approx.): 2,300+

  • Year Established: 2002

  • Franchising Since: 200



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