Founded Year: 2019
Founders: Flávia Santi (COO) and Henrique de Melo (CEO)
Headquarters: Atlanta, Georgia, USA
Franchise Units: Over 30 operating locations across the United States as of 2024
Industry Category: Non-Surgical Aesthetic & Body Sculpting Franchise
Formah was founded in 2019 with a vision to bring Brazilian-inspired body contouring and non-invasive aesthetic treatments to the American wellness market. The brand’s journey began when its founders, Flávia Santi and Henrique de Melo, combined their expertise in wellness, business, and beauty technology to develop a concept that delivers visible, non-surgical body transformation results.
Initially launched in Brazil, the company quickly gained a loyal client base due to its proprietary techniques and personalized approach to wellness. Seeing the rising demand for safe, effective, and non-invasive treatments in the U.S., Formah expanded its operations to Atlanta, Georgia, establishing its corporate headquarters and flagship location there.
Today, Formah has become one of the fastest-growing aesthetic wellness franchises in the country, with a network of more than 30 franchise and corporate-owned studios across major cities including Atlanta, Miami, Coral Gables, Orlando, Buckhead, and McDonough.
The brand’s services focus on body contouring, cellulite reduction, detox treatments, and skin tightening — all delivered through advanced technology and scientifically backed Brazilian methods. Formah’s reputation for visible results and exceptional client care has positioned it as a trusted leader in the body sculpting and wellness industry.
By blending premium aesthetics with a recurring membership model, Formah continues to redefine the business of beauty and wellness franchising — offering investors a scalable, proven system with strong market demand and ongoing innovation.
