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Formah Body Sculpting Franchise Opportunity

USA

Established

2019

Franchise Units

30

dollar

Minimum Investment

$228,000

dollar

Franchise Fee

$49,500

dollar

Total Investment Range

$592,000

Home Based

No

Description

Discover the compelling opportunity to join Formah, a trail-blazing non-surgical body-sculpting franchise tailored for the U.S. market. With a modern, membership-driven model and a focus on delivering measurable results, Formah has carved out a strong niche in the ever-expanding aesthetic wellness space.

This brand isn’t just about treatments—it’s about transformation, confidence, and repeatable revenue. For savvy investors and entrepreneurs seeking to break into the $100 + billion wellness and aesthetic services industry, Formah offers a differentiated concept backed by proven systems, Brazilian-inspired techniques, and a growing footprint. If you want to own a business that merges premium service, membership stability, and meaningful client outcomes, Formah may be the investment you’ve been looking for.

Why Invest in this Franchise?

  • Membership-Based Stability: The recurring revenue model via memberships fosters customer loyalty, steady cash flow, and predictable monthly income.

  • High-Demand Service Offering: Consumers are increasingly seeking non-invasive alternatives to surgery for body contouring, cellulite reduction, skin tightening, and detox treatments. Formah’s positioning taps directly into that trend.

  • Brand Differentiation & Expertise: Drawing on Brazilian esthetic heritage and a proven methodology, Formah delivers a service proposition that stands out from typical spas or aesthetic clinics.

  • Scalable Growth Model: With a clear start-up investment range, standardized support systems, and a replicable concept, Formah is built to scale.

  • Strong Upside & Multiple Revenue Streams: Beyond memberships, opportunities exist for add-on services, retail products, and premium packages – enhancing profitability.

  • Well-Positioned in the Aesthetic/Wellness Boom: The global wellness market continues to expand, and the U.S. aesthetic services segment is thriving even during economic shifts. Investing in a structured franchise like Formah allows you to ride that growth wave with a trusted partner brand.



Background

Founded Year: 2019
Founders: Flávia Santi (COO) and Henrique de Melo (CEO)
Headquarters: Atlanta, Georgia, USA
Franchise Units: Over 30 operating locations across the United States as of 2024
Industry Category: Non-Surgical Aesthetic & Body Sculpting Franchise

Formah was founded in 2019 with a vision to bring Brazilian-inspired body contouring and non-invasive aesthetic treatments to the American wellness market. The brand’s journey began when its founders, Flávia Santi and Henrique de Melo, combined their expertise in wellness, business, and beauty technology to develop a concept that delivers visible, non-surgical body transformation results.

Initially launched in Brazil, the company quickly gained a loyal client base due to its proprietary techniques and personalized approach to wellness. Seeing the rising demand for safe, effective, and non-invasive treatments in the U.S., Formah expanded its operations to Atlanta, Georgia, establishing its corporate headquarters and flagship location there.

Today, Formah has become one of the fastest-growing aesthetic wellness franchises in the country, with a network of more than 30 franchise and corporate-owned studios across major cities including Atlanta, Miami, Coral Gables, Orlando, Buckhead, and McDonough.

The brand’s services focus on body contouring, cellulite reduction, detox treatments, and skin tightening — all delivered through advanced technology and scientifically backed Brazilian methods. Formah’s reputation for visible results and exceptional client care has positioned it as a trusted leader in the body sculpting and wellness industry.

By blending premium aesthetics with a recurring membership model, Formah continues to redefine the business of beauty and wellness franchising — offering investors a scalable, proven system with strong market demand and ongoing innovation.



Support Training

Formah offers comprehensive support and training to guide franchisees from site selection through launch and beyond.

  • Initial Training: Franchisees receive hands-on training at the flagship Alpharetta, GA location, covering treatment protocols, service standards, and operational best practices.

  • Pre-Launch Support: The franchise team assists with site selection, layout design, vendor sourcing, equipment setup, and grand-opening marketing.

  • Marketing & Brand Support: Franchisees receive branded marketing materials, digital templates, local campaign support, and guidance on customer acquisition and retention strategies.

  • Operations Manual: A confidential operations manual outlines procedures for daily operations, service execution, staff management, and financial tracking.

  • Ongoing Support: Continuous business support is provided through performance check-ins, operational audits, and regional management visits.

  • Membership Model Coaching: Guidance is provided on membership pricing, retention strategies, upselling, and client lifetime value optimization.

  • Access to Innovations: Franchisees gain access to new services, upgraded equipment, and evolving aesthetic trends to stay competitive in the beauty industry.


Ideal Candidate

The ideal Formah franchisee is a hands-on entrepreneur who values wellness, customer experience, and business scalability.

  • Passion for Aesthetics & Wellness: A genuine desire to help clients look and feel better is essential.

  • Strong Business Acumen: While spa experience is helpful, prior business ownership or management experience is a strong advantage.

  • Investment Readiness: Candidates should have access to required capital and be prepared for initial setup and operational costs.

  • Customer-Centric Leadership: Ideal franchisees enjoy leading teams, motivating staff, and maintaining high service standards.

  • Marketing-Focused Mindset: Success relies on strong local outreach, digital marketing, and community engagement.

  • Growth-Oriented Vision: Candidates with ambitions to develop multiple units are particularly suited to Formah’s scalable model.


Financial Detail

Financial CategoryEstimated Amount (USD)Description
Initial Franchise Fee$49,500
One-time fee granting rights to operate under the Formah brand.

Estimated Initial Investment$228,000 – $592,000Total setup cost including build-out, equipment, and launch expenses.
Minimum Liquid Capital Required$100,000 – $150,000
Recommended minimum cash available to qualify for franchise ownership.

Net Worth Requirement$300,000 – $500,000Suggested financial strength for approval.
Royalty Fee6% (approx.)
Ongoing royalty fee on gross sales (as disclosed in the Franchise Disclosure Document).

National Marketing Fund2% (approx.)Contribution toward nationwide brand marketing and advertising.
Local Marketing Budget$10,000 – $25,000 (initial)
Suggested initial local advertising spend for grand opening campaigns.

Working Capital$30,000 – $75,000Funds to cover initial operating expenses during the first few months.
Training & Onboarding FeesIncluded in Franchise Fee
Covers initial training and onboarding support for owner and staff.

Leasehold Improvements$60,000 – $150,000Cost of site build-out and design according to Formah’s brand standards.
Equipment & Supplies$50,000 – $120,000
Includes body-sculpting machines, treatment tools, and startup supplies.

Technology & Software$5,000 – $10,000POS systems, CRM software, and online booking integrations.
Average Break-Even Timeline24 – 36 months
Estimated time to reach profitability with consistent marketing and membership growth.

Return on Investment (ROI)High potential (varies by market)Driven by recurring membership income and high-margin aesthetic services.
Revenue StreamsMultiple
Memberships, single treatments, detox packages, skincare retail, and upsells.

Franchise Term10 years (renewable)Standard franchise agreement duration.



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