2014
2
$350,000
$45,000
$550,000
No
East Coast Float Spa is redefining relaxation and wellness across the United States with its innovative float therapy and holistic spa concept. Known for its serene, modern atmosphere and science-backed approach to health and rejuvenation, the brand delivers a premium sensory experience that helps guests disconnect from stress and reconnect with balance.
As America’s demand for wellness services continues to surge, East Coast Float Spa has become a trusted name in floatation therapy — offering franchise partners a proven business model, an established brand reputation, and a strong position in the $5 trillion global wellness industry. From cutting-edge float rooms to infrared saunas and massage therapy, the brand blends science, mindfulness, and hospitality into one seamless spa experience.
Franchisees benefit from a turnkey system built around exceptional guest care, efficient operations, and high profit margins. Whether in suburban neighborhoods or urban wellness hubs, East Coast Float Spa stands out as a smart, modern franchise choice in the growing health and wellness sector.
Investing in East Coast Float Spa means joining a rapidly expanding niche in the wellness industry — one that’s not just profitable but purpose-driven. Float therapy is gaining traction among athletes, professionals, and wellness enthusiasts seeking stress relief, recovery, and mental clarity.
Here’s why franchisees are choosing East Coast Float Spa:
Explosive Industry Growth: The float therapy and holistic wellness market is growing at over 10% annually in the U.S.
Low Staffing Requirements: Minimal employees needed compared to traditional spas or gyms.
Recurring Revenue: Memberships and package-based services create steady monthly income.
Strong Brand Recognition: Established reputation for luxury, cleanliness, and results-oriented relaxation.
Sustainability & Scalability: Efficient operational model ideal for multi-unit expansion.
East Coast Float Spa was founded in 2014 in West Chester, Pennsylvania, by David and Julie Leith, two wellness enthusiasts who discovered the profound benefits of float therapy and set out to share them with others. What began as a single location dedicated to helping people find peace, healing, and clarity through sensory deprivation therapy has evolved into one of the most trusted names in the U.S. wellness and floatation industry.
The brand’s concept centers on science-backed float therapy, which helps reduce stress, improve sleep, and promote physical recovery in a tranquil, modern spa environment. Over the years, East Coast Float Spa has expanded its offerings beyond floatation tanks to include massage therapy, infrared sauna treatments, and holistic wellness services, making it a complete destination for mind-body rejuvenation.
With a reputation for exceptional cleanliness, customer service, and spa design, East Coast Float Spa has earned a loyal following and positioned itself as a leader in the rapidly growing health and wellness sector.
Founded: 2014
Founders: David & Julie Leith
Headquarters: West Chester, Pennsylvania, USA
Franchise Units (Current): 2 operational locations (West Chester & Bryn Mawr, PA) with additional franchises under development
Ownership: Privately owned and expanding through franchising
Industry Category: Health, Spa & Wellness Services
Target Market: Health-conscious individuals, professionals, athletes, and those seeking stress relief and wellness balance
East Coast Float Spa is deeply committed to ensuring that every franchisee is fully prepared to operate a successful wellness center. Their support system is comprehensive and hands-on from day one.
Pre-Launch Support:
Assistance with site selection and lease negotiations
Design and layout guidance to ensure optimal spa flow and client comfort
Vendor connections for approved equipment and construction management
Training Program:
Initial Training: A detailed in-person training program covering float therapy, spa management, customer service, and business operations.
Staff Training: Complete operational manuals and hands-on guidance for hiring and training employees.
Marketing Training: Guidance on local and digital marketing, community engagement, and social media management.
Ongoing Support:
Continuous field support and performance evaluations
National advertising and marketing initiatives
Technology tools for scheduling, client management, and revenue tracking
Product innovation updates and exclusive franchisee resources
East Coast Float Spa believes in long-term partnerships and provides every franchisee with the tools and knowledge to thrive in their market.
The ideal East Coast Float Spa franchise partner is someone passionate about wellness, hospitality, and helping people achieve better mental and physical health. Prior experience in business or customer service is beneficial but not mandatory.
Preferred Qualities:
A genuine passion for health, wellness, and relaxation services
Strong interpersonal and leadership skills
Business or management experience (preferred but not required)
Willingness to follow a proven system and maintain brand standards
Ability to invest the required capital and actively participate in operations
Investment Mindset:
Investors should be looking for a business that blends purpose and profit. Whether you’re an entrepreneur seeking your next venture or a corporate professional transitioning into wellness, East Coast Float Spa offers a sustainable business with personal fulfillment.
Location Preferences:
Ideal territories include metro areas, suburban communities, and affluent neighborhoods where wellness-conscious consumers seek relaxation and recovery options.
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment | $350,000 – $550,000 |
| Minimum Investment Required | $350,000 |
| Franchise Fee | $45,000 |
| Royalty Fee | 6% of gross sales |
| Marketing/Brand Fund | 2% of gross sales |
| Working Capital | $30,000 – $60,000 |
| Infrastructure/Build-Out Cost | $200,000 – $350,000 |
| Equipment & Furnishings | $75,000 – $100,000 |
| Marketing Budget (Initial Launch) | $10,000 – $20,000 |
| Expected ROI | 25% – 35% (annually based on performance) |
| Break-Even Time | 18 – 30 months |
| Revenue Streams | Float therapy sessions, massage therapy, infrared sauna, retail wellness products, memberships |
East Coast Float Spa’s business model is designed to deliver recurring income through membership-based services and a loyal client base that values consistent wellness experiences.
