1999
100
₹ 10,00,000
₹ 2,00,000
₹ 10,00,000
No
Stovekraft is one of India's leading kitchen appliance brands, known for its innovation, quality, and affordability. As the parent company of popular household names like Pigeon, Gilma, and Black+Decker (India), Stovekraft offers franchisees the opportunity to tap into the booming home appliance and modular kitchen market.
With a well-established distribution network and brand recall, the Stovekraft franchise model is ideal for entrepreneurs who wish to associate with a reputed Indian consumer brand offering a broad range of kitchen solutions including pressure cookers, gas stoves, chimneys, non-stick cookware, and small appliances.
Company Name: Stovekraft Limited
Founded: 1999
Headquarters: Bengaluru, Karnataka, India
Brands Under Stovekraft: Pigeon, Gilma, Black+Decker (India)
Business Type: Manufacturing and Retail – Kitchen Appliances & Modular Kitchens
Stock Listed: NSE & BSE (Publicly listed company)
Stovekraft provides end-to-end support to ensure your franchise is a success:
✅ Product & Technical Training – Comprehensive training on product features, sales pitches, and customer service.
✅ Marketing & Branding Support – Local advertising, promotional material, and digital marketing assistance.
✅ Store Setup Guidance – Support with store layout, display designs, inventory setup, and launch.
✅ Ongoing Operational Support – Supply chain, billing systems, software, and logistics support.
The ideal franchise partner for Stovekraft should:
Have a passion for retail and home solutions
Possess basic business acumen and customer service skills
Own or rent a retail space (200-600 sq. ft.) in a high-footfall area
Be ready to invest in inventory and setup
Prior retail or appliance industry experience is a plus (not mandatory)
| Component | Amount (INR) |
|---|---|
| Franchise Fee | ₹2 – ₹5 Lakhs |
| Setup Cost | ₹8 – ₹15 Lakhs |
| Total Investment | ₹10 – ₹20 Lakhs |
| Minimum Investment | ₹10 Lakhs |
| Franchise Units (India) | 100+ (including Gilma showrooms) |
