1994
1500
₹ 50,00,000
₹ 30,00,000
₹ 50,00,000
No
The Jockey franchise in India is a premium retail opportunity that blends global brand prestige with local market dominance. Known for unparalleled comfort, quality, and innovative designs, Jockey has transformed the innerwear and casualwear market in India.
Backed by 125+ years of global heritage and 30 years of Indian retail expertise, Jockey offers franchisees a trusted, profitable, and future-ready business model. With strong brand recall, loyal customers, and consistent product innovation, the franchise caters to the rising aspirations of the Indian middle and upper-middle class.
From premium malls to bustling high streets, Jockey stores are designed to deliver an exceptional shopping experience, reflecting the brand’s positioning as fashion-forward yet comfort-focused.
Unique Selling Points (USPs):
Internationally recognized premium brand with proven Indian market success.
Diverse product portfolio – innerwear, outerwear, athleisure, kidswear, socks, and accessories.
Evergreen demand – innerwear is a necessity with high repeat purchase rates.
Superior supply chain and inventory management by Page Industries.
Indian Market Demand & Trends:
Rising disposable incomes driving premium brand purchases.
Shift from unbranded to branded innerwear across metros and tier-2 cities.
Growth in athleisure and loungewear as everyday fashion.
Growth Potential & Profitability:
Backed by Page Industries’ consistent double-digit growth.
Reported ROI up to 35% with payback in 12–24 months.
Opportunity for multi-unit ownership in high-potential cities.
Jockey International was founded by Samuel T. Cooper in St. Joseph, Michigan, USA. The Indian operations were initiated by the Genomal family—Sunder, Nari, and Ramesh Genomal—who established Page Industries Limited in 1994.
Brand Journey & Ownership:
Page Industries is a publicly listed company on the BSE and NSE, holding exclusive manufacturing, distribution, and marketing rights for Jockey in India, Sri Lanka, Nepal, Bangladesh, UAE, Oman, and other territories.
Market Presence in India:
Today, Jockey operates over 1,100 exclusive brand outlets (both company-owned and franchised) and has a strong presence in over 50,000 retail touchpoints across metros, tier-1, and tier-2 cities.
Industry Category:
Jockey is positioned in the premium innerwear, activewear, athleisure, and loungewear segment, catering to men, women, and children
Pre-Launch Support:
Assistance in site selection and location approval.
Store layout, interior design, and fit-out guidance.
Vendor and contractor support for infrastructure setup.
Operational Support:
Comprehensive franchise operations manual.
Point-of-Sale (POS) systems and inventory software.
Stock replenishment and logistics support.
Marketing Support:
National advertising campaigns (TV, print, digital).
Localized marketing and event support.
Seasonal product launches and promotional offers.
Training & Ongoing Support:
Initial training for owners and staff on products, customer service, and visual merchandising.
Periodic workshops on sales techniques and operational excellence.
Continuous product training with each new launch.
Type of Investor:
Business owners, retail entrepreneurs, or first-time investors passionate about apparel and fashion retail.
Business Background:
Preferably with retail, apparel, or franchise management experience, though not mandatory.
Investment Capability:
Should be able to invest ₹45 lakh to ₹1 crore depending on store size and location.
Location Preference:
High-footfall areas such as premium malls, high streets, and commercial hubs in metros, tier-1, and tier-2 cities.
| Parameter | Details |
|---|---|
| Total Investment | ₹45 lakh – ₹1 crore |
| Franchise Fee | Included in setup cost (exact amount varies) |
| Infrastructure Cost | ₹20–30 lakh for interiors, furniture, fixtures |
| Marketing Budget | Shared brand campaigns + local promotions |
| Working Capital | ₹5–10 lakh (initial months) |
| Royalty Fees | Low to nil (revenue-sharing model in some cases) |
| Expected ROI | ~30–35% |
| Break-even Time | 12–24 months |
| Potential Revenue Streams | Retail sales of innerwear, athleisure, loungewear, seasonal collections, accessories |
