1988
37
$400,000
$34,500
$780,000
No
WingsUp! is one of Canada’s most recognized quick-service restaurant brands specializing in fresh, never-frozen chicken wings, boneless bites, sandwiches, and classic comfort sides. Founded in 1988, WingsUp! has earned a loyal customer base by focusing on quality, bold flavor, and efficient operations. Each location serves hand-cut chicken made to order with more than 16 signature sauces and seasonings, creating a menu that is simple to execute yet highly addictive.
Designed for take-out, delivery, and catering, WingsUp! operates with a compact store footprint that reduces overhead and fits modern dining trends. The brand’s proven systems, local marketing programs, and strong training make it a turnkey opportunity for aspiring entrepreneurs with or without restaurant experience. Franchise owners benefit from a high-demand food category, operational efficiency, and a trusted Canadian name that continues to expand across Ontario and beyond.
Menu & Services
Fresh, never-frozen chicken wings, boneless bites, and sandwiches
Signature sauces and spice blends crafted for Canadian tastes
Side options such as fries, onion rings, poutine, and salads
Delivery, take-out, and catering services designed for convenience
As a long-standing leader in the gourmet chicken wing segment, WingsUp! offers a scalable and profitable business model focused on quality, speed, and consistency.
Why Invest in the WingsUp! Franchise?
- Proven Brand Strength
Established for more than three decades, WingsUp! has developed a trusted reputation and loyal following across Ontario.
- Simple, Streamlined Operations
A focused menu and efficient kitchen layout mean reduced complexity, faster service times, and lower staff requirements.
- High-Demand Product Category
Chicken remains one of the most consumed proteins worldwide, and the wing segment continues to show double-digit growth in the quick-service industry.
- Supportive Franchise System
Comprehensive site selection, build-out guidance, training, and marketing support to help franchisees succeed from day one.
- Compact Store Model
Ideal for smaller retail spaces, reducing rent and utility expenses while maximizing delivery and take-out sales.
- Growing Market Opportunity
Strong brand recognition and an expanding footprint across Canada, with room for development in multiple markets.
Established Year: 1988
Founder: Original founders operated the first store in Mississauga, Ontario
Franchise Launch: Early 1990s
Franchise Units: 25+ locations across Ontario and expanding
Ownership: Privately owned Canadian brand headquartered in Burlington, Ontario
Company History: Starting as a local take-out spot, WingsUp! quickly gained popularity for its high-quality wings and friendly service. Over the years, it evolved into a full franchise system with modern branding, a strong operations manual, and technology-driven delivery solutions.
Industry Category: Quick-Service Restaurant (QSR) / Chicken Franchise / Food Franchise
Market Presence: WingsUp! currently operates throughout Ontario, Canada, serving both residential and business communities through dine-in (limited seating), take-out, delivery, and catering.
Pre-Launch Support
Assistance with location selection, lease negotiation, and build-out design
Guidance on equipment, inventory, and supplier partnerships
Initial Training
In-store training on food preparation, customer service, and operations
Classroom and hands-on sessions covering cost management, staffing, and marketing
Operational Support
Ongoing access to operating manuals, technology systems, and vendor relationships
Regular field visits and business coaching
Marketing Support
Local and national advertising programs
Social media strategy, seasonal promotions, and community event marketing
Access to brand templates, packaging, and digital creative assets
Ongoing Training
Continuous learning through regional meetings and updates
Menu innovation and product rollouts with training modules
Dedicated Franchise Support Team
Franchise owners receive guidance from experienced regional managers and a corporate team committed to helping each location grow profitably.
WingsUp! seeks passionate entrepreneurs who want to run a fun, community-focused food business. No prior restaurant experience is necessary, but an outgoing personality and hands-on leadership approach are key.
Ideal franchisee traits:
Enthusiastic about food, service, and community engagement
Strong people and management skills
Financially capable of funding the initial investment and working capital
Driven to follow proven systems and deliver consistent customer experiences
WingsUp! is perfect for owner-operators who enjoy direct involvement in operations and want a business that combines simplicity, strong demand, and steady growth potential.
