Established
2012
Franchise Units
22
Minimum Investment
$119,825
Franchise Fee
$60,000
Total Investment Range
$217,500
Home Based
Yes
Description
2nd Family is a unique in-home care franchise that combines compassionate caregiving with cutting-edge technology to deliver exceptional service to seniors and their families. With a commitment to only hiring caregivers they'd trust with their own loved ones, 2nd Family sets a high standard for quality care. Every caregiver is carefully screened for empathy, professionalism, and the ability to build lasting relationships.
Franchise owners benefit from a proven business model built on personalized care, operational efficiency, and advanced tools for scheduling, billing, communication, and payroll. Based in Eldersburg, MD, the 2nd Family support team is made up of certified nursing assistants—offering unmatched guidance and support to franchisees as they build a meaningful and rewarding business in the senior care industry.
Background
Established: 2012
First Unit Franchised: 2020
Franchise Units Awarded: 22
Company Owned Units: 1
Registered in all states except CA, DE, HI, IL, LA, MD, MN, NJ, NY, ND, RI, SD, VA, WA
Sold Out: Baltimore, MD
Canada Franchises: No
International Franchises: No
Support Training
Financial Assistance Provided: Yes (third-party)
Recruiting Assistance: Yes
Cooperative Advertising: No
Training
Pre-opening training programs, including remote learning prior to corporate-based training, followed by both classroom and in-the-field assistance, as well as on-site in your local territory. Training will cover sales presentations to prospective clients, activities to help develop relationships with influencers, and finding and training caregivers, as well as general business operating procedures and management.
Support
2nd Family University
Franchise Support Portal
2nd Family App
RN Care Coordinator
Cloud-Based Software
Personalized Franchise Support Staff
Monthly accountability meetings with franchisor
Launch guide
Ideal Candidate
Ideal Candidate:
- Has B2B Sales Experience
- Marketing/Communications Experience
- Personal Reference Point (experience using similar services)/Compassion for Care being Provided
- Hands on/boots on the ground approach
- Wants to make a difference in their community and wants to build a legacy
Role of the Owner:
- Functions as the face of the business in the community, developing referral relationships with the many facilities in their area to generate business.
- Focuses on administrative duties and day to day operations with the RN, caregivers and clients.
- Manage your virtual assistant as you work to add caregivers to your "roster".
Financial Detail
Liquidity Required: $250,000
Total Investment: $119,825 - $217,500
Minimum Net Worth: $450,000
Royalty: 5.5%
Ad: 1%
Item 19: Yes
Visa Candidates: Yes
Passive Ownership: Semi-passive is available after 36 months of successfully running the business as an owner/operator.
Home-Based: Yes (per state regulations)
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes, $5,000 off of the first license
Franchise Fee:
$60,000 - 1 unit
$110,000 - 2 units
$135,000 - 3 units
$180,000 - 4 units
$225,000 - 5 units
$240,000 - 6 units
$280,000 - 7 units
$320,000 - 8 units
$360,000 - 9 units
10+units: $35,000 apiece