2013
157
$109,500
$59,500
$279,500
No
Hallmark Homecare is different than all other homecare franchises. We are a referral agency for caregiver recruitment and client matchmaking.
Hallmark Homecare is an industry disruptor, as it’s solving challenges that the overregulated, high-cost, unhappy, provider model of traditional senior care industry faces.
For the Family (Client):
We interview the family (client) and senior who need help. Hallmark then develops an ideal Caregiver profile. We do all the vetting and background screening of prospects, and then give the client access to Caregivers that are experienced, educated, and have professional certifications. Clients then interview and choose a Caregiver that is specifically tailored to their needs.
Unlike a traditional homecare agency, the family is the employer of the Caregiver(s) and has complete control of the relationship allowing them to make all the decisions related to their care.
For the Caregiver:
Caregivers prefer working with Hallmark Homecare because they like working directly for the family. There is no middleman, so we help families save between 30% and 50%. With these savings, Caregivers earn higher wages and get more hours with consistent schedules. Hence, we have a large pool of qualified Caregivers to choose from. Labor shortage is not a factor for the Hallmark Homecare model.
For the Franchisee: The Hallmark Homecare business model is more profitable than a traditional homecare agency with less overhead and fewer employees. The model is largely unregulated, which means the franchisee is not spending as much time with compliance and licensing fees and protracted start-up timeframes.
With the home-based model and two-phase launch programs, franchisees can be operating their business and generating revenue within days.
Hallmark Homecare provides a win-win-win, for the Client, the Caregiver, and the Franchisee!
Year Business Started: 2013
Year Starting Franchising: 2022
Franchise Units Open: 157
Company Units Open: 1
Canada Franchises: No
International Franchises: No
Registered In: HI, IN, MI, SD, VA & WI
Not Accepting leads: CA, IL, MD, NY, ND, RI, WA
Site Selection Assistance: N/A - Home-Office Based Business
Initial Training
Hallmark Homecare has a strategic launch program to ensure franchisee success.
Initial training two levels. Level One is a home-based 5 week program and can commence as soon as the franchise partnership is confirmed. It includes approximately 40 hours per week of home- based study.
• Video-based training series
• Online learning system
• Industry overview
• Marketing basics
• Sales and development direction
• One on one scheduled coaching
• As needed (on demand) assistance
• Business setup and growth planning
• Corporate handles all recruitment and placement
• Back-office tasks are handled by Corporate
Support and training is ongoing beyond initial training. Level Two training is 4 days of live instruction with the leadership team at the training center in Irvine, CA.
• Sales and marketing
• Business administration and management
• Client interview
• Caregiver search and recruitment
• One on one scheduled coaching
• As needed (on demand) one-on-one assistance
• Monthly webinars
• Annual Convention and regional meetings
Franchisees can quickly progress to assume full, independent operation of their business within 60 days (in most states) due to this accelerated launch program.
Function & Daily Tasks of the Owner-Operator
Function & Daily Tasks of the Semi-Absentee Owner
Ideal Franchise Candidate
The ideal candidate will be passionate and dedicated to making a difference in the lives of others as a community connector. Business development and direct sales in their local community is critical for success.
Ideal franchisees should be solid communicators, networkers, and relationship builders. While human resources, healthcare, and medical sales experience is not required, it is helpful.
A full-time, dedicated effort must be made to marketing and sales, whether the franchisee hires out this role or does it themselves. There are multiple marketing strategies for recruitment efforts. However, initial success comes from “old school” sales tactics, such as relationship building, networking, and more, among the healthcare sector of their community. The right personality and dedicated effort to business development is critical for launch success.
