2014
2
$157,700
$30,000
$562,000
No
Above the Crust is a rapidly growing gourmet pizza franchise that brings the authentic taste of New York-style pizza to communities across the USA. Founded on cherished family recipes, the brand combines fresh, high-quality ingredients with a welcoming, family-friendly atmosphere. Above the Crust is more than just a pizza place—it’s a neighborhood gathering spot where exceptional food meets heartfelt service. With options for dine-in, takeout, delivery, and catering, the franchise appeals to a wide customer base and delivers consistent quality every time. Positioned strongly within the booming U.S. pizza market, Above the Crust blends old-school flavors with modern operational strategies, offering a proven model for franchisees seeking both profitability and customer loyalty.
Unique Selling Points (USPs)
Authentic New York-style pizza using original family recipes
Fresh, never-frozen ingredients and high-quality toppings
Three Pillars Strategy: Service, Quality, Technology
Multi-channel sales model: dine-in, takeout, delivery, and catering
Family-oriented culture that builds strong local brand loyalty
USA Market Demand & Consumer Trends
Over 83% of Americans eat pizza at least once a month, making it one of the nation’s most consumed foods
Rising demand for fresh, high-quality, and customizable menu options
Increasing consumer preference for locally owned, community-driven dining experiences
Growth Potential & Brand Popularity
Early-stage franchise growth with large open territories available
Ideal for suburban, urban, and mixed-use developments
Strong local brand recognition in existing markets with room for expansion nationwide
Profitability
Pizza restaurants have historically demonstrated resilience during economic downturns
Multiple revenue streams (restaurant sales, delivery, catering, special events) improve income potential
Established Year: 2014
Founders: Adam & Phyllis Barkin (originally), later operated by Phyllis and Bill Barkin
Franchising Since: Around 2018
Franchise Units: Select locations currently in operation, with expansion opportunities across the USA
Company History & Brand Journey: Born from a passion for authentic New York pizza, Above the Crust started as a family-run shop in Las Vegas, Nevada. Over time, it grew into a local favorite known for its outstanding hospitality and unbeatable flavors. This reputation paved the way for franchise development.
Ownership: Privately owned and operated
Market Presence in USA: Established in Nevada with plans for multi-state expansion
Industry Category: Food & Beverage – Pizza Restaurants (Full Service & Delivery)
Pre-Launch Support
Site selection assistance and demographic analysis
Lease negotiation guidance
Store design, build-out, and equipment procurement support
Operational Training
Comprehensive training programs for franchise owners and staff at both corporate headquarters and your location
Detailed operations manuals covering daily procedures, inventory control, and quality standards
Marketing Support
Grand opening marketing campaigns
Ongoing local and national marketing strategies
Social media promotion and advertising templates
Ongoing Support
Continuous field visits and operational consulting
Access to updated recipes, menu innovations, and seasonal promotions
Technology updates for POS systems and online ordering platforms
Above the Crust seeks passionate, community-driven entrepreneurs who want to combine their love for great food with a profitable business model. The ideal franchise partner should align with the brand’s family-oriented culture, commitment to quality, and focus on exceptional service.
Key Traits & Qualities
Passion for Food & Hospitality – A genuine appreciation for authentic New York-style pizza and the art of making high-quality dishes that delight customers.
Customer-Centric Mindset – Dedication to creating memorable guest experiences and building long-term relationships within the community.
Leadership Skills – Ability to hire, train, and motivate a team to consistently deliver on the brand’s service and quality standards.
Operational Commitment – Willingness to be actively involved in daily operations, especially in the early stages, to ensure smooth performance and brand consistency.
Professional Background
Prior restaurant, food service, or retail management experience is an advantage but not mandatory—Above the Crust’s training program can prepare motivated newcomers.
Experience in local marketing, customer service, or small business ownership will help accelerate success.
Financial Capability
Ability to meet the total investment requirement of $157,700 to $562,000, including the $30,000 franchise fee.
Access to working capital for the first 3–6 months of operation until the business reaches break-even.
Location Preference
Suburban or urban neighborhoods with strong residential density and high foot traffic.
Areas near schools, office complexes, and community centers for consistent daypart sales.
Mindset Fit
Entrepreneurs who value community involvement—sponsoring local events, partnering with schools, and supporting neighborhood initiatives.
Owners who embrace Above the Crust’s Three Pillars of Service, Quality, and Technology to deliver both old-world charm and modern convenience.
| Category | Details |
|---|---|
| Total Investment | $157,700 – $562,000 |
| Minimum Investment | ~$157,700 |
| Franchise Fee | $30,000 |
| Franchise Units | Select active locations, expansion in progress |
| Infrastructure Cost | Included in total investment (build-out, equipment, signage) |
| Marketing Budget | ~2% of gross sales for advertising |
| Working Capital | $32,000 – $50,000 |
| Royalty Fee | 5% of gross sales |
| Expected ROI | Varies; potential for strong returns within 2–3 years based on location and operations |
| Break-Even Time | 6 months to 2 years |
| Revenue Streams | Dine-in, takeout, delivery, catering, special events, potential beer/wine sales where permitted |
