1978
175
$100,000
$35,000
$100,000
No
PJ’s Coffee of New Orleans is a premium coffeehouse franchise that brings authentic southern hospitality and rich, small-batch roasted coffee to communities across the United States. Known for its New Orleans-style beverages, fresh pastries, and inviting atmosphere, PJ’s Coffee combines southern charm with a proven business model designed for sustainable growth in the specialty coffee market.
Founded in 1978 by Phyllis Jordan in New Orleans, Louisiana, PJ’s Coffee quickly became a local favorite with its unique coffee blends, cold-drip brews, and commitment to quality. Since becoming a franchise in 2008 under Ballard Brands, PJ’s Coffee has expanded across the U.S., positioning itself as a strong competitor in the $100+ billion global coffee industry. The brand focuses on community engagement, superior product quality, and franchisee success.
PJ’s Coffee provides comprehensive training and ongoing support to ensure franchisee success. Their franchisee onboarding includes:
Initial Training Program (3-4 weeks) at PJ’s University in New Orleans.
Site selection and lease negotiation assistance.
Store build-out and grand opening marketing support.
Ongoing operational, marketing, and field support.
Access to proprietary coffee roasting and supply chain management.
Franchisees also benefit from regional field representatives, brand campaigns, and community involvement strategies.
PJ’s Coffee seeks passionate entrepreneurs and business owners who:
Have a love for coffee and community building.
Possess strong leadership and people management skills.
Have business acumen and a desire to be involved in daily operations.
Are financially qualified with liquid capital and net worth that align with investment requirements.
Multi-unit ownership experience is a plus but not required.
Franchise Fee: $35,000
Royalty Fee: 5% of gross sales
Brand Fund: 2% of gross sales
Total Investment Range: $200,775 – $584,000
Minimum Liquid Capital Required: $100,000
Minimum Net Worth Required: $350,000
Franchise Units (as of 2024): Over 175 locations nationwide
Established Year: 1978
Franchising Since: 2008
