1990
43
$100,000
$55,000
$538,584
No
The Athletic Republic Training System is comprised of four proprietary components: i) Specialized Equipment, ii) Sport-Specific Training Protocols, iii) Owner Education / Trainer Development, and iv) Business Operations. The business model includes multiple revenue streams and utilizes all day-parts, which optimizes the profitability of the center. Our training center only requires a small footprint: 3,000 to 5,000 square feet.
By joining the Athletic Republic network, owners gain un-paralleled access to the world’s best sports training system. AR is the pioneer and market leader in sports performance training, having trained over 2MM athletes, including 2,500 professional and Olympic athletes (500+ NHL, 500+ NFL, 150+ MLB, 8 Heisman Trophy finalists, 1 Heisman Winner, MLS, WNBA and the NFL combine’s fastest man). In addition, $315MM in college scholarships have been awarded to AR athletes in the past 5 years. The industry is extremely large - in the US, there are roughly 36MM student athletes playing youth, teen and collegiate sports, 21MM adults attending boutique fitness classes, 17MM runners that compete annually in running events and 200K athletes recovering from ACL injuries each year.
CEO Charlie Graves was a top-5 world ranked athlete in two sports (swimming and triathlon) and is a seasoned business leader with Fortune 500 and Multi-Unit experience. To drive operating performance, his team has assembled the best operating practices from its most successful centers; developed new programs that have helped centers improve performance and expanded services into all dayparts; provided tools to manage and measure business performance; leveraged critical mass for aggregated purchasing; produced seasonal marketing campaigns that centers may localize; and created resources that help center operators build a winning team.
Established: 1990
First Unit Franchised: 2006
Franchised Units: 43
Licensed Units: 27
States Registered In: The company is registered in every state except Hawaii.
Canada Franchises: Yes
International Franchises: Yes
Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Recruiting Assistance: No
Co-Operative Advertising: No
Training: Athletic Republic provides detailed training for its franchisees based on its 33 years in business. Training includes Level 1/Level 2 performance protocol online and Level 3 in Park City for owners, managers, and trainers. In addition, the company provides its onboarding program called BAP (business acceleration program) to ensure owners can be successful managing a training center.
Many fun roles: i) build relationships with the local leaders, schools and clubs to market for new clientele; ii) hire staff; iii) drive the overall marketing strategy; iv) engage in community/promotional events; v) ensure consistent client experience; vi) manage trainer relationships; vii) enforce brand standards; viii) track KPIs; ix) oversee books and financials; and x) manage retail inventory.
IDEAL CANDIDATE: There are several attributes that would make the applicant successful with an Athletic Republic franchise: i) passionate believer in the power of fitness and training, ii) ‘people person’ that loves networking, building relationships and connecting with athletes (particularly kids) and their support network, iii) a strong tactician to ensure trainers follow the prescribed training protocols for individualized client results, iv) good business acumen to set priorities based on KPIs to continuously growing and maintaining the center’s client base, v) mentor and manager of the GM and Director of Sports Performance that can oversee the hiring, training and retention of trainers, and vi) ideally, someone that has participated or coached in competitive sports and understands the rigors and triumphs of high-level training.
